POET-LAB Presents “REMEMBER” at London Fashion Week

Article by Kitty Noofah

POET-LAB brings its creative vision to London Fashion Week with “REMEMBER,” an evocative presentation staged in the heart of East London.

London Fashion Week continues to provide a platform for emerging ideas, independent designers and new creative voices, and POET-LAB joined this season’s conversation with its latest presentation, REMEMBER.

Taking place on 18 September 2026 at 4pm, the show was held at 255–279 Cambridge Heath Road, London, E2 0EL, placing the presentation within the creative landscape of East London.

The invitation offered an intriguing first glimpse into the world of REMEMBER. Presented entirely in black and white, the campaign image combined an industrial architectural setting with a figure draped over a metal structure, their face deliberately obscured. Against this stark backdrop, the word REMEMBER dominated the composition in oversized typography.

It was an image that felt deliberately unresolved. Rather than revealing too much ahead of the presentation, it established a mood — raw, introspective and slightly unsettling — inviting its audience to consider what, exactly, they were being asked to remember.

That sense of mystery felt particularly fitting for an independent creative project appearing during London Fashion Week. At a time when fashion imagery is often designed for instant consumption, POET-LAB’s approach suggested an interest in atmosphere, emotion and narrative alongside the clothes themselves.

The industrial surroundings seen in the campaign created a striking tension between structure and the human form: rigid metal lines contrasted with fluid fabric, while the anonymous figure appeared almost absorbed into the architecture. The result was a visual introduction that made REMEMBER feel less like a conventional fashion announcement and more like the opening chapter of a story.

Kitty Noofah, Beauty Editor at FabUK Magazine, attended the show on behalf of FabUK Magazine, joining guests to experience POET-LAB’s REMEMBER presentation during London Fashion Week.