Day 1: Sunday 23rd July 2017
11.00-11.30 Main stage catwalk The main stage runway show presents a line-up of the key fashion trends of the season from inspirational designers
| 11.00-11.30 | Main stage catwalk | |
| The main stage runway show presents a line-up of the key fashion trends of the season | ||
| from inspirational designers | ||
| 11.45-12.15 | WGSN Exclusive Womenswear S/S 18 Buyers’ Briefing | |
| WGSN’s experts will share perspectives on the key looks, colours, shapes and fabrics that | ||
| will be huge in Spring Summer 2018. This womenswear fashion forecast is an essential | ||
| session for buyers, stylist and designers. | ||
| Sara Maggioni, Director – Retail and Buying, WGSN | ||
| 12.30-13.00 | Strength in numbers- Effective ways of working with like-minded indies that will | |
| improve your business | ||
| · Are you ready to be a part of the UK’s biggest retail network? You’re | ||
| entrepreneurial, and proudly independent, but that doesn’t mean you have to do | ||
| everything alone. | ||
| · BIRA has invited a truly inspirational retailer to the stage for this 30min Q&A | ||
| seminar. Hear how they stand out in their community and benefit from collective | ||
| strength as a BIRA member, sharing ideas as well as expertise with likeminded | ||
| retailers. | ||
| Sarah Arnesen, Head of Marketing PR and Events, British Independent Retailers | ||
| Association (bira) | ||
| Rachel Riley, Owner and Founder, Rachel Riley | ||
| 13.15-13.45 | Main stage catwalk | |
| The main stage runway show presents a line-up of the key fashion trends of the season | ||
| from inspirational designers | ||
| 14.00-14.30 | Emerging Retail Trends: How pop-ups are contributing to the changing face of retail | |
| • | Challenges for emerging brands and retailers, and the decision to invest in a pop- | |
| up | ||
| • | Economic benefits e.g. % increase in sales and expanding your business with new | |
| staff | ||
| • | Creating an exciting shopping experience, and how social media has played a part | |
| to drive business | ||
| • | Creating an opportunity to test new products and locations | |
| • | Creating new partnerships and how to identify new customers | |
| • | How pop-ups have given brands and online retailers the confidence to invest in | |
| ‘bricks and mortar’ – The process, timeframes, legal aspects | ||
| • | Why have a pop-up if you are already established? | |
| • | Common mistakes and success stories | |
| Alice Ratcliffe, Brand Lead, Appear Here | ||
| Julie Macauley, Founder of John + Pearl | ||
| 14.40-15.10 | Brands born in the digital age | |
| · Marketing your brand in order to keep it in the public eye | ||
| · Finding and staying within the confines of a marketing budget | ||
| · Engaging your demographic and forging successful collaborations | ||
| · Using PR to gain product placements, endorsements and awareness | ||
| Ben Allingham, Head of PR and Marketing, Just Hype and Founder of Pineapple PR | ||
| 15.20-15.50 | Keynote Address by Dr Pam Hogg, Fashion Designer | |
| 16.00-16.30 | Main stage catwalk | |
| The main stage runway show presents a line-up of the key fashion trends of the season | ||
| from inspirational designers | ||
Day 2: Monday 24TH July 2017
11.00-11.30 Main stage catwalk
The main stage runway show presents a line-up of the key fashion trends of the season from inspirational designers
11.45-12.15 WGSN Exclusive Womenswear S/S 18 Buyers’ Briefing
WGSN’s experts will share perspectives on the key looks, colours, shapes and fabrics that will be huge in Spring Summer 2018. This womenswear fashion forecast is an essential session for buyers, stylist and designers.
Sara Maggioni, Director – Retail and Buying, WGSN
12.30-13.00 Panel Discussion: Getting to grips with the technical side of fashion – from design to retail and e-commerce
A discussion about the innovations taking place in fashion technology and the trends and opportunities they present for retailers.
Panellists:
Darryl Bannon, Director, Darryl Bannon Consulting Limited Matthew Blakemore, CEO, Looks Good on Me Limited Dessy Tsolova, Director, Utelier.com
13.15-13.45 Main stage catwalk
The main stage runway show presents a line-up of the key fashion trends of the season from inspirational designers
14.00-14.30 Style and trend led workshop – The importance of building a core capsule wardrobe Join us for this interactive style and trend led workshop that incorporates body types and body confidence, and includes the importance of building a core capsule wardrobe. Discussing:
- How to style multiple body types using capsule wardrobe pieces.
- Current trends and trend led pieces to demonstrate how to ‘style’ capsule pieces to create fashion forward looks.
- Customer service tools and tips as takeaways – How to sell your product, but up-sell
too, which is essential to business growth.
Kalee Hewlett, Fashion Expert, Stylist & Host
14.40-15.10 The fundamentals of Visual Merchandising
- The tools of visual merchandising are not limited to the field itself
- The psychology factor of visual merchandising plays a large part in the daily life of a consumer
- Once you have understood the ‘why’ of visual merchandising, which lends itself to stores, advertisements and performing arts, it will change the way you view content
- Knowing how to deconstruct a display by understanding the symbolism of colour and layout is a real asset
Maria Burrowes, Freelance Visual Merchandiser
15.20-15.50 Keynote Address by Henry Holland, Fashion Designer & Entrepreneur
Interviewed by Laura Weir, Editor, ES Magazine
16.00-16.30 Main stage catwalk
The main stage runway show presents a line-up of the key fashion trends of the season from inspirational designers
Day 3: Tuesday 25TH July 2017
11.00-11.30 Main stage catwalk
The main stage runway show presents a line-up of the key fashion trends of the season from inspirational designers
11.45-12.15 WGSN Exclusive Womenswear S/S 18 Buyers’ Briefing
WGSN’s experts will share perspectives on the key looks, colours, shapes and fabrics that will be huge in Spring Summer 2018. This womenswear fashion forecast is an essential session for buyers, stylist and designers.
Sara Maggioni, Director – Retail and Buying, WGSN
12.30-13.00 How to make Pinterest work for your business
- What is Pinterest & what is the benefit to retailers?
- How to engage with your consumers effectively
- Ideas on how to leverage Pinterest in-store
Bindi Ghai, Partner Manager, Pinterest UK
Grace Gordon, Fashion Designer & Entrepreneur
13.15-13.45 Main stage catwalk
The main stage runway show presents a line-up of the key fashion trends of the season from inspirational designers
Disclaimer and copyright: © Ascential Events 2016
This is a draft programme only and all content is subject to change