DOLA is a jewellery brand based in London that has recently launched its first fine jewellery collection. A newby among emerging fashion London brands, though it has already affirmed its clear identity.
The DOLA brand builds itself around three main principles quality, customization and culture.
Quality
DOLA’s quality is impeccable. The fine jewellery collection you see on sale is crafted with attention to the smallest detail. It is gold plated silver and for some pieces are with topaz insertions. DOLA’s jewellery are timeless not only for its sought after designs, but also for the quality of the product itself. The brand’s jewellery is created in an ethical and sustainable way with high quality metals and stones that ensure the durability of the product. The final results are timelss pieces that are set to be passed down from mother to daughter.
Customization
DOLA’s philosophy is all about your experience when choosing and buying your own piece of jewellery; this has to reflect your style and personality. The brand does in fact offer a standard collection in gold plated silver now on show on it’s website; though it goes a step further than the usual fine jewellery brand. Each piece of the Ayaba Collection (or translated the Queen Collection) can be customized to your wishes, to be ordered in gold or silver; with a particular stone or engraving.
A final statement for individualism is made by DOLA by finally offering also a bespoke service that gives you the opportunity to build your own jewellery piece – the brand’s jewellery designer and Eyitemi (the Founder) will assist you throughout the whole process so for you to exactly obtain the jewellery piece of your dreams. An opportunity for self expression that adds on to the self confidence that a piece of jewellery usually gifts a woman.
Thanks to it’s customization and bespoke offering DOLA’s jewellery can gain an important sentimental value. Whether this is a bespoke gift to a loved one or jewellery made for you, has an expression of your creativity. The need for a bespoke jewellery service is in fact exactly one of the reasons why the founder Eyitemi has confessed to have started her own brand in the first place. She had a vision in mind and she felt the need to create it !
Culture
DOLA is an international London brand with Nigerian roots. It’s Nigerian heritage is very important to the brand, and Eyitemi aims to bring Nigerian language within the world of fashion; as the name of all the pieces demonstrate. DOLA seeks to tap into people’s curiosity and their love for discovering a new culture.
DOLA is a timeless fine jewellery brand to be worn on special occasions and everyday. It wants to gift it customers with pieces to wear at a dinner date, a wedding, a birthday or everyday at the office.
DOLA is for emotions, beauty & life.