SONGZIO AW17: MISANTHROPE
LONDON, 9th January 2017 – Internationally acclaimed South Korean designer, SONGZIO presents the AW17 collection entitled “Misanthrope” at London Fashion Week Men’s. This season marks the brand’s second UK showcase outside of the Paris and Seoul fashion weeks.
Blurring the boundaries of fashion and art and continuing with the concept, ‘Paint on Black’, each item of the collection emanates from the season’s original paintings, painted by the designer himself. The fusion of abstract art with modernist clothing is the brand’s unique signature style. From cold sharply tailored suits to romantic volumes, every season is another delicately curated exposition.
The AW17 collection – “Misanthrope”, visually depicts the story of a young man, walking the cold yet serene street on a eerie morning of an unknown city. This stern and almost ascetic young man immersed in his own high sense of beauty and life finds himself charmed and warmed by the winter lights piercing the cold mist of dawn. His heart warmed, touched and inspired, finds himself alone in the city’s false winter.
This collection presents SONGZIO’S most emblematic ‘cross look’, both through a direct visual representation in the “crossing strokes” painting as well as within the contrasting silhouettes. Free flowing shirts and voluminous trousers are countered and cocooned by long oversize black coats and capes that fall strongly from the shoulders. Each look represents the young misanthrope’s free and light conscience, cocooned by the heaviness of his own asceticism.
The result is a collection that is dramatic and bold yet balanced with delicate artworks, depicted through dark armour like outerwear and juxtaposed with light sensual, delicate art prints underneath. Dense knitwear from capes to voluminous bomber jackets in hues of brown and black are complimented by the warm touch of mustang patchwork. Art prints find themselves in both the inner wears as well as on leather jackets, bombers and in the linings of tailored jackets.
@SONGZIOofficial #Misanthrope #PaintOnBlack
Press Enquires: Mission Jacqui Rivers Account Director 0207 845 8700 | jacqui@thisismission.com | songzio@thisismission.com | +44 (0) 7939 680738
Sales Enquires: MC2-Showroom Catherine Gouin 00 33 1 48 04 06 48 | catherine.gouin@mc2-showroom.com
ABOUT SONGZIO Based in Seoul, SONGZIO is a contemporary menswear brand founded by the brand’s CEO and Chief Creative Officer, Zio Song in 1993. Mr Zio was recently appointed as Chairman of the Council of Fashion Designers of Korea (CFDK). As Chairman, he will develop the fashion industry in Korea by building the necessary infrastructure for the designers to thrive both in Korea and overseas. He will also lead and host Seoul Fashion Week and many other international fashion fairs in Seoul. In addition to this appointment, Mr Zio holds the prestigious title and active role of Governor of the renowned Asian Couture Federation (ACF).
Today, the SONGZIO brand and its diffusion line, ZIOSONGZIO are available in 70 stand-alone stores and retailers worldwide.