SPRAYGROUND SLIDES INTO SUMMER AS RECORD UK HEATWAVE DRIVES DEMAND FOR THE ULTIMATE HOLIDAY ACCESSORIES; CULT NEW YORK BRAND EXPANDS ITS SUMMER OFFERING ACROSS LUXURY LUGGAGE, SHARK SLIDES AND SWIMWEAR
London, UK. May 2026. Following the hottest May days and nights ever recorded in the UK, and as consumers begin preparing wardrobes and luggage for summer holidays, festivals and international travel ahead, cult New York accessories brand Sprayground is spotlighting its latest summer-ready accessories, slide and swimwear collections for the European season.
Founded by Bronx-born designer David BenDavid (DBD), Sprayground has built a global cult following by transforming everyday luggage and accessories into collectible cultural objects, becoming one of the fastest-growing names in the accessories market according to StockX.
Now, following the brand’s London Fashion Week debut and continued UK expansion, selected Sprayground luggage collections have arrived at Harrods — marking a significant milestone for the New York label’s growing presence within the British luxury retail landscape and placing the brand alongside some of the world’s most established luxury houses.
Alongside its luxury travel offering, Sprayground is also spotlighting its debut Shark Slide collection and new swimwear range online at Sprayground.com as the summer season accelerates globally.
Available in signature red, white and black colourways, the Shark Slide represents Sprayground’s first-ever slide collection and latest evolution beyond its globally recognised backpack category. Crafted from premium moulded EVA foam for lightweight comfort and durability, the design incorporates the brand’s instantly recognisable shark-mouth motif embossed into the sole.
In parallel, Sprayground has unveiled a new swim shorts collection featuring 13 designs ranging from its iconic shark-mouth graphics to playful collaboration prints including Pink Panther.
Since founding Sprayground in 2010 with the vision of turning backpacks into collectibles, BenDavid has built one of street culture’s most recognisable brands on a simple but uncompromising philosophy: take the mundane and make it insane. That same ethos runs throughout Sprayground’s expanding travel and lifestyle universe, from its instantly recognisable shark-mouth motif to limited-edition collaborations and collectible drops that have attracted a devoted global fanbase spanning fashion, music, sport and entertainment.
The summer spotlight also follows the successful launch of Sprayground’s first-ever snow boot collection earlier this year, which sold out globally within seconds, reinforcing the brand’s momentum as it expands further into footwear and lifestyle categories.
True to Sprayground’s core philosophy of limited-edition production and collectible culture, once styles sell through they will not be reproduced.
Selected Sprayground luggage collections are available now at Harrods, with Shark Slides and swimwear available online via Sprayground.com.