Pure London kicked off it’s AW20/21

Pure London kicked off it’s latest buying season for and showcased it’s trends for the periods AW20/21. The trends were split into six different scenes and presented as Nomad, Attune, Nu-Tech, Mono-Tech, Opulence and Hibernate. The outfits selected for the…

Fashion Graduates take over the Foreign Office in new ‘Dream Big’ video from the GREAT Britain Campaign

The GREAT Britain Campaign, the UK Government’s major international marketing campaign, has today unveiled a new initiative celebrating the enormous wealth of fashion talent nurtured by UK universities. Shot in the iconic Locarno Suite in the Foreign & Commonwealth Office,…

Pure London announce Dame Zandra Rhodes as Sunday’s keynote speaker

Festival of Fashion, Pure London is delighted to announce British designer Dame Zandra Rhodes to the AW20/21 show for a keynote address on day one. Zandra will take to the newly created Nomad stage in the National Hall of Olympia…

Graduate Fashion Week Winners of 2019’s Gala Award Show

As Graduate Fashion Week 2019 comes to an end, the winners of this year’s Gala Awards were announced, celebrating the ‘Talent of Tomorrow’ with graduate stars such as award winners Brian McLysaght, Alexandra Fan and Rosie Baird from Edinburgh College…