Pure London kicked off it’s latest buying season for and showcased it’s trends for the periods AW20/21. The trends were split into six different scenes and presented as Nomad, Attune, Nu-Tech, Mono-Tech, Opulence and Hibernate. The outfits selected for the scenes were a combined styling of the apparel and footwear available from the brands all exhibiting at the trade show.
Further to this certain brands also presented a select few outfits as part of a brands catwalk. This showcased outfits by Diff Original, Urban Bliss, Rupert & Buckley, Saint Genies, Another Look and Matthew O’Brien. As well as emerging brands such as Flare Street, Agrajain, Aqua and Rock and The Others.
With a further two days to ago there is a dedicated speaker theatre with appearances from some of the biggest names in fashion, such as today’s highlight being Dame Zandra Rhodes. They will be providing valuable business insights and provide ways to stay a step ahead of the game…
By: Rabi Sultan
Visit www.purelondon.com to register for tickets before the show ends on Tuesday 11 February 2020.