Pure London kicked off it’s AW20/21

Pure London kicked off it’s latest buying season for and showcased it’s trends for the periods AW20/21. The trends were split into six different scenes and presented as Nomad, Attune, Nu-Tech, Mono-Tech, Opulence and Hibernate. The outfits selected for the…

Pure London Womenswear Edit Announced and Barbara Hulanicki collaboration

PURE LONDON ANNOUNCES WOMENSWEAR EDIT AND DEBUT BARBARA HULANICKI COLLECTION FROM FLARE STREET Festival of Fashion, Pure London has announced an incredible line-up of inspirational new designers and much-loved returning womenswear brands, including the debut collection from Barbara Hulanicki for…

“The Show Must Go on” New Brands Flock to Pure London and a Floorplan Re-edit Gives a New Lease of Life

Visitors to February’s fashion trade show Pure London will be treated to a re-edited layout and a surge of new British and international brands who have signed up to showcase their AW19/20 collections including Parka London, Lauren Vidal, MOS MOSH,…

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