Discover the Future of Fashion at Pure London

Content programme tackles sustainability, diversity, and new technology to give the competitive advantage Pure London, the largest festival of fashion in London taking place on 22nd – 24th July, puts the future of fashion firmly on the agenda throughout its…

CREATIVITY REIGNS AT PURE LONDON

Creativity and the feel-good factor reigned at Pure London with a celebration of global fashion while the key takeaways included sustainability, experimentation, personalisation, collaboration and newness. During the three day event at London Olympia, the UK’s leading fashion trade show…