Guests Step Inside the World’s First ‘in-real-life’ Metaverse Bar

There was a surreal and sensory-twisting collision of the digital and physical realms in London last night when the world’s first ‘in-real-life’ metaverse bar threw open its doors. It was weird, and wonderful, and staying true to the metaverse –…

STEP INTO THE WORLD’S FIRST ‘IN REAL LIFE’ METAVERSE BAR…

WHAT: New beer Heineken® Silver is on a mission to champion what’s real over what’s fake. And you can’t get more fake than a metaverse bar serving digital beers that can’t be drunk. And so, to poke fun at this…

Jermaine Jenas Stitched Up by Scottish Rival Ally Mccoist

Fashion-Conscious Jermaine Jenas Stitched Up By Scottish Rival Ally McCoist To Unknowingly Model A Suit With An Emblazoned Saltire England v Scotland is the oldest and most intense rivalry in the history of international football. The last time the two…

Heineken® Creates ‘The Kick Off’

Heineken® Creates ‘The Kick Off’ – the Official Virtual Launch Party of the UEFA Champions League & UEFA Europa League Finals 2020, Powered by Defected Heineken®, official partner of the UEFA Champions League and UEFA Europa League, to host ‘The…

Heineken launch first fashion collection at Lagos Fashion and Design Week

HEINEKEN® UNVEILS ITS FIRST AFRICA INSPIRED FASHION COLLECTION CO-CREATED WITH TALENTED AFRICAN DESIGNERS AT LAGOS FASHION AND DESIGN WEEK Lagos, 29 October 2017: In collaboration with Africa’s hottest emerging design talent, Lulu Mutuli and Azra Walji, global beer brand, Heineken®…

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