2022 trends from HOB Academy

As we head into SS22, it’s time to think about trends for the coming months. According to HOB Academy head of education, Jake Unger, some looks never go out of fashion, they just need an update. “The bob, waves, a…

Key bob shapes every hairdresser should know!

It may be more than 100 years old, but the bob is as popular now as it was in the 1920s. But do you know your inverted bob from your pageboy? Akin Konizi, international creative director of HOB Academy, looks…

HOB Academy Creative Team Get Look from the Wella Trend Vision UK Final

“Wearable geometry was my goal with these haircuts.” Akin Konizi, international creative director, HOB Academy Look 1 Divide the back from the front at the back of the ear, then split the back in half from the top to the…

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