Pure London AW20 Review

Business as Usual at Pure London Demonstrating True Resilience in the Market Festival of Fashion, Pure London closed its doors today after a successful three days of business and inspiration welcoming visitors from over 80 countries. Despite hurricane Ciara, buyers…

CREATIVITY REIGNS AT PURE LONDON

Creativity and the feel-good factor reigned at Pure London with a celebration of global fashion while the key takeaways included sustainability, experimentation, personalisation, collaboration and newness. During the three day event at London Olympia, the UK’s leading fashion trade show…