(LONDON, U.K.) 10th May 2018 – Teva®, a division of Deckers Brands (NYSE: DECK), has announced its launch into luxury department store Liberty, in the heart of central London’s famous shopping district.
Earlier this year, the brand unveiled it’s spring 2018 collection of adventure-ready footwear including the brand’s first ever knit sandal collection. Expanding upon Teva’s iconic original silhouette and inspired by the athletic comfort of knit, the Terra-Float 2 knit package enhances the urban adventurer’s experience by providing a seamless blend of style and performance.
The spring line also features new unique textiles and vibrant, on-trend colours paired with the reliable comfort and versatility Teva is known for. From fresh material twists like knits on the classic universal silhouette to the evolution of heritage styles like the Hurricane XLT, the spring 2018 product line for includes styles that blend fashion and function for the active consumer.
Since the brand inception in the Grand Canyon in 1984, Teva has been a wardrobe staple that provides comfort and freedom and remains popular year after year within both the fashion and outdoors community. Whether you’re travelling across the globe or exploring the city this summer, Teva’s sandals provide supreme versatility and lightweight comfort all day long.
Teva’s Marketing Manager Ellie Wardle, commented that “We are delighted to showcase our S18 men’s collection in Liberty London, the world-renowned destination store with a rich heritage and huge cultural cachet. As a brand with over three decades of history itself, Teva is also much beloved by adventurers and urban explorers in all four corners of the globe. Liberty is the perfect opportunity for Teva to present its premium range in the best possible surroundings.”
The concession will pop up for 4 weeks from 10th May – 14th June in theshoe department at Liberty London and will feature a number of staple models such as the: Original Universal Premier, Alp Premier, Hurricane XLT 2, Terra Float 2 Universal and Terra Float 2 Knit Universal. Prices will range from £55 – £85.