This June, multi award-winning doggy day care business, Bruce’s, has launched the UK’s first ever advertising campaign made specifically for dogs. Consisting of bus stop ad placements and a range of marketing tools, the ads have been launched to promote Bruce’s new North London site.
The ad creatives feature basic human eye-level copy “nothing to see here human” with the bulk of the ad’s attention focused further down, with dog eye-level messaging encouraging North London’s pooches to try Bruce’s out and enjoy days spent socialising, learning, and having fun with a range of activities and constant love, attention, and supervision from the adoring Bruce’s team.
In addition to the bus stop advertisements, the Bruce’s team has ‘marked its territory’ by creating and distributing edible dog-friendly leaflets in North London’s dog walking hot spots.
The new North London site offers a collection service for city-based* pups to stretch their legs and socialise in the Hertfordshire countryside, enjoy a warm home-time bath and be home for dinner. The new site will offer owners the chance to have their pooches picked up and dropped off in one of Bruce’s custom designed doggy busses.
The buses have been perfected over 10 years to offer the ultimate in doggy travel, featuring calming panpipe music to help relax the pooches after a long day of learning and playing, custom fitted beds, specialised temperature control and a regular group of travel buddies that they can build lasting friendships with.
The Doggy Buses will facilitate pick-ups from customers based in Finchley, North Finchley, and Finsbury Park and travel to the beautiful Hertfordshire countryside where dogs can enjoy playgrounds, enrichment activities, toys, games and heated indoor shelters alongside furry friends of similar ages, sizes and play styles.
Bruce Casalis, CEO and Founder explains; “Having seven sites currently across the South of England, we were eager to be able to expand our service to the dogs of North London and what better way to do it than to market the expansion to our actual customers – the dogs! Our collection and drop-off service will mean we can welcome customers from several popular North London communities, and we can’t wait to collect new happy, waggy-tailed customers from this June and get their feedback on the ads. Woof!”
Bruce’s are dedicated to unleashing happiness and enriching the lives of dogs and their families. They go beyond ‘woof’ to a deep understanding of what makes each tail wag and want to make sure that every dog has the best day ever, every day at day care.
For more information on Bruce’s, its approach to day care, training, and grooming, please visit www.bruces.dog