TikTok is supporting Mercedes-Benz Fashion Week Russia, one of the major events in the world of fashion taking place in Moscow on October 19 through 23. To inspire its users to new trendy looks and fancy ideas, TikTok will stream the shows in the Fashion Week Reality mode, covered by the platform’s popular creators.
TikTok and the fashion industry successfully collaborate to establish new creative formats. In September, TikTok started up a global campaign #TikTokFashionMonth, during which users followed weekly live streams of shows by famous brands — Saint Laurent, J. W. Anderson, and Louis Vuitton, further sharing their videos with trendy looks.
TikTok Russia continues its collaboration with Mercedes-Benz Fashion Week Russia: on October 20 to 23, the platform will present exclusive reports from the Fashion Week, which will take place at several venues to keep its guests safe. Shows will be live streamed not only from Moscow, but also from St. Petersburg, Sochi, Krasnodar, Yakutsk, and even Jakarta. Moreover, fashion houses from Argentina, UK, Peru, and USA are announced on the schedule. TikTok users will have a chance to see live presentations of new collections by Russian and foreign designers as if from the first row, derive inspiration from vivid looks, as well as take a sneak peek into the backstage and see how models and designers get ready for the shows.
Famous fashion experts and TikTok creators will cover the event. Specially for TikTok, they will interview iconic guests and designers at the Fashion Week. All streams will be broadcasted at the official account of @MBFWRussia.
During the campaign, TikTok invites its users to join a special challenge – #TikTokFashionMonth and share their best fashion looks in a short video format.
Shortly before the Fashion Week on October 12 through 16 some reputed stylists and fashion experts gave talks about fashion on TikTok, bringing to the spotlight the most recent trends of the Fall-Winter season and providing style advice.
In this season, Mercedes-Benz Fashion Week Russia will be participated by 50+ fashion houses, in particular, Julia Dalakian, Elena Souprun, Chapurin, Maison Esve, Lena Karnauhova, Sergey Sysoev, Maison Kaleidoscope, Yana Besfamilnaya, Math, Linus Leonardsson x The Guestlist(UK), Svarka, Les’ by Lesia Paramonova, K Titova, N.Legenda, Semiletova, Ónoma:, Otocyon, Kruzhok, Gilvichyute, Innominate, as well as B&D graduates, and many more.