Top Drawer – the UK’s leading design-led lifestyle event – reveals its new campaign, headlining the distinctive combination of qualities that make it, “out of the ordinary”.
The campaign focuses on what sets Top Drawer apart. That is its expert curation, dedication to new talent and innovation, plus the exceptional quality, originality, breadth and depth of choice right across the lifestyle landscape. That is why it provides retailers with a sourcing destination unlike any other – an out of the ordinary experience for its unique audience of creative and influential buyers for whom Top Drawer will help shape a highly original store offer.
“Stores are increasingly challenged to distinguish themselves and provide something special and different. As we continue to push boundaries and define trends, our “out of the ordinary’ message reflects the need to provide something unique. We continuously evolve and develop Top Drawer, investing in the design and features of the show to help retailers meet this challenge. In doing so we aim to provide a relevant, enjoyable and inspiring experience which is extraordinary on every level” says Event Director, Alejandra Campos.
Top Drawer’s global edit will bring thousands of new, original and commercially appealing design-led products into one stunning space, Olympia London, for its S/S19 edition, 13-15 January. Encompassing nine lifestyle sectors, and showcasing new talent as well as leading brands, Top Drawer provides unique access to this season’s hottest new products from over 1500 brands, giving buyers the ultimate choice for a successful new season.