Close Menu
    Latest Edition
    FabUK Magazine Unveils Its 27th Edition Featuring Anya Taylor Joy and Announces Major Expansion Plans
    Facebook X (Twitter) Instagram
    Fabuk MagazineFabuk Magazine
    • Fashion

      KEBURIA Spring Summer 2026: A Wardrobe for Time-Travelers at London Fashion Week

      1 October 2025

      Oxford Fashion Studio SS26: Hellavagirl Confronts Beauty Through Disorder at London Fashion Week

      30 September 2025

      CEDIM School of Design SS26: PLAY at Fashion Scout

      30 September 2025

      alex.s.yu SS26 MEZZO MELANCHOLIES Presented at London Fashion Week

      30 September 2025

      Bars Antique: Timeless Stories, Modern Style

      30 September 2025
    • Film

      Ferrara Film Festival Kicks Off: Co-artistic Director Claudia Conte Promises a Free and Meritocratic Festival

      22 September 2025

      A House of Dynamite Ignites the Red Carpet at Venice Film Festival

      3 September 2025

      Stars at Venice: “Father Mother Sister Brother” Red Carpet Captivates at 82nd Film Festival

      2 September 2025

      Red Carpet for The Wizard of the Kremlin at Venice International Film Festival

      1 September 2025

      Elordi, Oscar Isaac, Goth & Waltz Lead a Starry Frankenstein Premiere

      31 August 2025
    • Music

      GLORIA ESTEFAN & NATHY PELUSO UNITE FOR ELECTRIFYING “CHIRRIQUI CHIRRI” REMIX

      26 September 2025

      RITA ORA UNVEILS SULTRY NEW SINGLE “ALL NATURAL” ALONGSIDE ACCOMPANYING MUSIC VIDEO DIRECTED BY TAIKA WAITITI

      25 September 2025

      Andrei Irimia Brings ‘Lights & Shadows’ to Paris and Beyond

      25 September 2025

      Global Superstar Rauw Alejandro Reveals 26 September Release Date For New Album And Teases Tracklist

      17 September 2025

      Mimi Webb releases second album ‘Confessions’

      12 September 2025
    • Travel

      Six Ways to See the World: Which Travel Personality Are You?

      1 October 2025

      Why Portugal is the Perfect Destination for a Summer Getaway

      19 June 2025

      Top 5 Euro Destinations You Can’t Miss in 2025

      23 May 2025

      CRETE’S ELE VILLAS CELEBRATES FIRST SUMMER SEASON WITH SPECIAL OFFER

      15 April 2025

      Embracing Solitude in Nature: A Spring Guide to Solo Camping in Japan

      14 April 2025
    • Store
    Facebook X (Twitter) Instagram YouTube
    Fabuk MagazineFabuk Magazine
    You are at:Home»Blog»Trend Forecasting: Staying Ahead in the Fashion Industry
    Blog

    Trend Forecasting: Staying Ahead in the Fashion Industry

    9 July 20244 Mins Read
    WhatsApp Facebook Twitter Threads Copy Link Email
    Share
    Facebook Twitter WhatsApp Threads Copy Link Email

    Keeping up with trends is not just an advantage but a necessity in any type of retail industry. But it’s especially important in the fashion world, where seasonality is what keeps businesses booming. Ultimately, understanding and anticipating trends can mean the difference between pulling in customers or lagging behind competitors.

    Trend Forecasting Staying Ahead in the Fashion Industry

    Here’s a look at the role trend forecasting plays in fashion.

    The role of data analytics

    Before the introduction of data analytics, trends were often down to intuition and manual analysis. While these are still part of predicting the fashions that will be popular, algorithms have been introduced to add a technical element.

    Companies like Edited and WGSN use AI and big data to track consumer preferences in real-time. They analyse millions of social media posts, and online searches, and track buyer behaviour and sales data to identify emerging trends. This shift towards data-driven forecasting allows for more accurate and timely predictions. This, in turn, gives retailers and ecommerce businesses the chance to make informed decisions about inventory, marketing strategies, and product development.

    The impact of social media

    Social media has also been a huge influence on how trends grow. Platforms like Instagram, TikTok, and Pinterest are both marketing channels and vital sources of trend data. Influencers on these platforms play a role, often driving engagement and, in turn, sales.

    For instance, the ‘cottagecore’ aesthetic, characterised by a romanticised interpretation of rural life, gained immense popularity through platforms like TikTok and Instagram, leading to a surge in demand for related fashion items. If influencers latch onto a trend, it can even stick around for longer than usual.

    Customer buying trends

    Buying online has made it easier than ever to scroll through and find what you need. Would-be buyers often access their favourite labels through websites or apps. With a few swipes on a mobile device, it’s possible to have what you need in your virtual basket.

    Demand is high and customers have become accustomed to ordering what they see online and having it in their hands a day or two later. In fact, there’s been a surge in demand for same-day delivery in recent years, and many big ticket fashion brands have invested heavily in logistics so that their customers can see the outfit they love in the morning and wear it that night.

    Speed and convenience seem to be what customers want. And with tech being where it is right now, that’s exactly what they get.

    What’s coming up?

    So, what are the trends to look out for? According to WGSN, a deep violet is set to take over the catwalks in 2025. Future Dusk is inspired by the growing fascination with space tourism and the purple hues that paint the night sky are making their way onto clothing and more next year.

    Other colours to look out for will be vibrant corals, dreamy green-leaning turquoise, and a dusky, barely-there pink.

    Sustainability and ethical fashion

    While trends tend to imply a need for new attire, sustainability has become a major driving force in the fashion industry. There’s a real move away from fast fashion, and with consumers clued-up about the impact of fashion waste on the planet, brands are moving to align with their values.

    Back in 2021, a report by McKinsey & Company revealed the majority (67%) of respondents consider the use of sustainable materials to be an important purchasing factor. Ecommerce businesses must therefore integrate sustainability into their forecasting models, ensuring they can meet the growing demand for eco-friendly and ethically produced fashion.

    So, for those seeking to integrate the dusky violets and bright corals to come, it’s worth looking at retailers that have a clear view on how they impact the climate.

     

    fashion industry WGSN

    Related Posts

    3 Mins Read

    Your Guide to a Polished Professional Look

    1 October 2025 Blog
    4 Mins Read

    The Challenges of Copyright and AI Music

    30 September 2025 Blog
    3 Mins Read

    The Collector’s Guide to Pre-Owned Watches: What to Look For and Why

    24 September 2025 Blog
    6 Mins Read

    Street Style on Wheels: The Rise of Performance Cycling Culture

    15 September 2025 Blog
    Latest Edition
    FabUK Magazine Unveils Its 27th Edition Featuring Anya Taylor Joy and Announces Major Expansion Plans
    Blog
    Your Guide to a Polished Professional Look
    1 October 20253 Mins Read
    Blog
    The Challenges of Copyright and AI Music
    30 September 20254 Mins Read
    Blog
    The Collector’s Guide to Pre-Owned Watches: What to Look For and Why
    24 September 20253 Mins Read
    Blog
    Street Style on Wheels: The Rise of Performance Cycling Culture
    15 September 20256 Mins Read
    Fabuk Magazine
    Facebook X (Twitter) Instagram YouTube Pinterest
    • How to get FabUK
    © 2015 - 2025 All Rights Reserved. Privacy Policy

    Type above and press Enter to search. Press Esc to cancel.