• Consumers will be splashing the cash on unisex fragrance this
Christmas, as sales increase by 18.8%.
• Lipstick is in decline, as consumers opt for natural lip salves and
balm (up 9.9% – the biggest rise in skincare.)
• Haircare products have seen the biggest drop, suggesting natural
tresses will be a trend to follow in 2018
New research uncovered by online personal training site Nuyoo.co has revealed the cosmetic products predicted to be this year’s top-selling stocking fillers and Christmas party-prep essentials.
By breaking down a report released by The Cosmetic, Toiletry and Perfumery Association (CTPA), Nuyoo found that during the Christmas period, it is likely we will be splashing the cash on unisex fragrances – as sales increase by 18.8%. In contrast to years gone by, we will be creating a natural face for festive parties, sans bold lip colour, in favour of striking eyes and nail art as a statement – as lip colours fall by -2.5% but nail sales rise by 8%.
As a replacement for luxury lipsticks, consumers are opting for natural lip salves and lip balms, for a subtle shine and minimal effort, as sales rise by 9.9% – the biggest rise in skincare. Elsewhere in skincare, prestige products (all things indulgent) have fallen by -5.2% and nonessential body creams and lotions have also had a fall of -3.7%.
Interestingly, haircare products have seen the biggest drop, suggesting Christmas partygoers will be sporting wild, natural tresses – free from dye, wax, taming creams and setting spray. Making this year’s party prep minimal in cost and effort. Hallelujah!
The research conducted by Nuyoo can reveal which cosmetic industry products are on the rise or fall this Christmas:
o Fine female fragrance, up by 2.7%
o Fine male fragrance, up by 1%
o Fine unisex fragrance, up by 18.8%
o Face, up by 4.2%
o Eyes, up by 5.4%
o Nails, up by 8%
o Lips, down by -2.5%
o Prestige skincare (including gift packs), down by -5.2%
o Body creams and lotions, down by -3.7%
o Male face care, up by 2.7%
o Lip salves and balm, up by 9.9%
o Hair colourants, down by -0.7%
o Hair creams, waxes and gels, down by -2.2%
o Luxury hair lotions and mousses, down by -3.8%
o Hair texturizing and setting sprays, down by -5.2%
A spokesperson for the report adds:
“We have seen households spending more income on utility bills and housing, this leaves less to spend on non-essential items. Therefore, the cosmetics industry needs to continue to innovate to offer products that are not just a commodity but offer an ‘experience’ to the user.”
Beauty Trends 2018
Bearing this in mind, Nuyoo also took time to consider key beauty trends in 2018, by utilising Mintel’s release: Beauty and Personal Care.
1. Au Naturel
The concept of natural beauty is expanding in 2018 and brands will give Mother Nature
a helping hand by encompassing local approaches and developments in biotechnology.
Indeed, 50% of UK consumers who invest in beauty will look for products made
with natural ingredients.
2. The Individual
Brands will stop targeting consumers based on age, gender or body type, as consumers
search for personalised beauty defined in their own terms. The Chinese sum this up
perfectly, as 31% of Chinese consumers aged 20-49 say that the word
‘individuality’ defines luxury.
3. Campaign Capital
Simply selling a great beauty product will no longer be enough. In 2018, brands will
need to have a personality and purpose that aligns with consumers’ own beliefs to win
them over. In support of this, 56% of US consumers have stopped buying products
from a brand if they believe they are unethical and 37% of UK consumers consider
whether a product has been animal-tested before they buy.
4. Private Eye
Digital technology will influence how we buy in 2018 and will navigate our journey
through the complexities of the beauty aisle – both in-store and online. With 67% of
US iGeneration beauty buyers aged 18-22 preferring to search for product
information in store on their mobile device than ask a sales associate.