We are exposed to an estimated ten thousand advertisements daily, whether walking around London streets or scrolling online. Yet it can be challenging to differentiate one ad from the other nowadays; plus, with the rise of digitisation, all other forms of advertising seem outdated.
However, many forms of traditional advertising are effective if executed correctly, one example being billboard advertising. As one of the most popular forms of promotion for businesses, billboards in the UK help increase brand awareness, reach a wider audience, and much more.
Yet, with so many competitors, making your message stand out can be difficult, so it’s essential to experiment with various types of billboard advertising to ensure you don’t get lost among the crowd. From mobile billboards to digital billboards, we outline several types of billboard advertising your business should consider in our article below:
Digital Billboards
Some of the most popular billboards in the UK are digital since they’re usually positioned in areas of interest so they get maximum exposure. From displaying the stock market, temperature, and the latest marketing campaigns from small, medium, and large corporations, digital billboards display various visuals.
However, despite being able to promote a brand on a broader scale, one of its main downsides is its price. Depending on size and location, the average cost of a digital billboard in London can vary from £600 a fortnight, which might not be much to more giant corporations but can be a large chunk of capital for smaller businesses, making it not a viable advertising tactic for all!
Mobile Billboards
To produce effective advertisements, businesses must think outside the box. Nowadays, we’re seeing too many organisations relying on radio, TV, and other online marketing tools in their marketing strategy, which are quickly becoming overcrowded, highlighting the need for an update. One such update is mobile billboard advertising.
Typically, a mobile billboard involves placing an advertisement on either side of a moving vehicle, like a truck or trailer, which presents various benefits that non-mobile advertisements cannot. Mobile advertising poses many benefits for businesses, from making your advert harder to ignore to giving you better control over your marketing tactics.
Learn more about these benefits (and how your business can start reaping them!) by visiting providers’ websites like Mobile Billboards. From taxi and street advertising, consider visiting their site to see how their outdoor marketing tactics could help your business spread your message throughout the billboards of London today.
Classic/Bulletin Boards
One of the more recognisable types of billboard advertising, classic/bulletin boards, has been used throughout advertising history for years and years. Typically, they can be used everywhere, from motorways to streets, making them so appealing to brands that want to boost awareness and drive more sales.
Today, these billboards are usually seen adorning the motorway due to their size. Since they are such a spectacle, it has become near impossible for drivers not to notice them even without reducing their speed! However, their price fluctuates based on the size and location your business desires, so they could be a reasonable (or expensive!) marketing tactic.