Accidental Cutting presented its seventh collection at London Fashion Week. This is the first collection using artificial intelligence in combination with virtual reality, as has been usual for the brand since September 2020.
“ENJOY!” the new collection by Eva Iszoro /ACCIDENTAL CUTTING/, for Spring/Summer 2024, is the brand’s most joyful and carefree collection, located in a delightful summer environment.
This is the first time the brand employs artificial intelligence (AI) technology, so the models and the garments showcasted are not real.
The starting point of creation of this collection are virtual volumes, applying the experimental pattern cutting method: Accidental Cutting, which is Eva Iszoro’s intellectual property and a distinctive element of the brand and its artistic activity. The images of the Accidental Cutting volumes are combined with specific texts into the prompts, that is, specific artificial intelligence commands. This ensures a unique and unrepeatable result. This is the brand´s seventh collection at London Fashion Week.