Today at the Plage des Palmes, the Jury of the Immersive Competition of the 77th Cannes Film Festival awarded the prize for Best Immersive Work, presenting one winner among the 8 in-competition virtual reality, augmented reality, video projection and holographic works.
The Jury, chaired by French filmmaker and screenwriter Marie Amachoukeli, included French writer, director and producer Mathias Chelebourg, American producer, writer, and director Vassiliki Khonsari, Israeli filmmaker Uri Kranot, and New Zealand and American filmmaker Raqi Syed.
The Award was presented to Colored created by Tania de Montaigne, Stéphane Foenkinos, Pierre-Alain Giraud.
For its inaugural year, more than 3000 tickets were booked by Festival attendees to experience this new movement taking place at the 77th Festival de Cannes.
The selected works – En amour, Evolver, Human Violins: Prelude, Maya: the Birth of a superhero, Noire, TELOS I, The Roaming and Traversing the Mist – each used a variety of technologies and techniques to pave the way for new methods of storytelling.
“With the Immersive Competition, the Festival de Cannes is showcasing a new art form that draws in part on the heritage of cinema. This approach is in line with our desire to explore new stories and new experiences. This is not the first time the Festival de Cannes has exhibited an immersive work. In 2017, Alejandro González Iñárritu‘s Carne y Arena was presented in the Official Selection, and it was a great success. Today the medium is more mature and we’re once again pioneering our approach, offering immersive art pride of place at the Festival, with a selection of 8 works in competition and an awards ceremony hosted by an international jury,’ says Thierry Frémaux, General Delegate of the Festival de Cannes.
“The Immersive Competition is a continuation of the original values of the Festival, exploring new stories with the new tools available,” says Elie Levasseur, Immersive Competition Project Director.