British Brother and Sister Business Duo Build Fashion Empire Worn by Beyoncé, Taylor Swift and Rita Ora – Jaded London
Jaded London is an internationally recognised fashion brand founded in London and inspired by global street style. Founded in 2013 by siblings, Jade (30) and Grant Goulden (27), their innovative design and cutting edge trends have earnt them an army of dedicated social media followers and a world-wide fan and customer base.
Jaded London have established themselves as key players in the world of fashion e-commerce, offering womenswear, swimwear and menswear under Jaded Man. The London based company are at the forefront of trend and design with creatively sourced fabrics and unique prints that target the fashion conscious customer, who set trends rather than follow them. The brand is not afraid to break boundaries with its bold style, and has caught the attention of pop royalty Beyoncé, Taylor Swift and Rita Ora who have all been seen wearing their designs.
Founders Jade and Grant have seen huge success throughout their business journey, with Jaded London stocked in major retailers such as Topshop, Urban Outfitters and ASOS and their website trading in five currencies. While the high street struggles, Jaded London successfully utilise the power of social media and work with a reactive supply chain to bring new, fresh trends that keep their customers engaged and excited. Jade and Grant’s family history in manufacturing fused with their experience in fashion buying and business management has enabled them to boost their brand to the success that it is today.
Jade Goulden, Co-Founder of Jaded London comments:
‘We are very excited to see what 2019 has to offer and we look forward to taking our business to the next level as we launch further collections and collaborations. We’ve gone from strength to strength since launching six years ago. Personal highlights include the opening of our pop-up shop on Carnaby Street in central London in July 2018 and seeing iconic celebrities such as Beyoncé wearing our designs with pride. I’m proud to put British streetwear on the map and working with my brother makes things even more fun!’