Eco Future is the first 100% sustainable collection by Champion, featuring pieces that have a lower environmental impact, promoting positive change and a stride towards more considered practice.
The Eco Future collection celebrates a pared-back approach with a focus on natural resources, considered and responsible processes, and a timeless, gender-neutral aesthetic. Each step of the journey has been meticulously considered, from the GOTS certified Organic Cotton used for jersey sweatshirts, tees, and basics, to the embroidered signature “C” logo using recycled polyester and the use of recycled and eco-friendly poly bags in the packaging.
Design cues reference signature shapes of modernised heritage sportswear with a more considered material selection adhering to globally recognised, OECOTEX and GOTS certifications. Core product stories convey the signature DNA of Champion’s renowned styles with elevated tweaks to fit, materials, colourways, and finishes. Hoodies, sweatshirts, and t-shirts take on a more relaxed aesthetic, with a timeless colour palette of neutral hues in black, navy, off white and pink. All finished with recycled polyester fabric labels and recycled paper swing tags.
The Eco Future collection strives to move Champion’s sustainability journey forward, becoming more future-friendly whilst upholding its strong brand identity and heritage.
The Eco Future collection will begin to drop at the beginning of September and will be available to purchase at www.championstore.com and Champion’s London store: 48-50 Brewer Street, Soho, W1F 9TG.
Prices from £30 to £80