Culture Matters were established in 1920 as a result of the cult following of the martial arts brand Feiyue in Shanghai.
CM is a refined and original brand owned by Feiyue’s innovative design team “Shanghai CM”. This brand mainly sells slimmed cuts, simple, comfortable and exquisite consumer-escalated footwear products.
The brand integrates outstanding domestic and foreign designers and the best manufacturing factories in the industry.
By using micro-innovation and unique techniques they reduce the complexity of the structural body. The finely crafted pair of ingenious shoes are based on the minimalist structure with controllable details.
The creative DNA of the brand lies in clean, simple and timeless silhouettes. The brand spans 5 collections all of which are visual art which allows people to express their own individual style.
The hues of the Culture Matters collection incorporates shades of blue, grey, green, and cream – the waterproof styles are a bold update that still stays true to the classic sneakers.