DB Berdan had morphed into the new world as athleisure gear. Within the pandemic spread, DB Berdan has taken a bold action to morph their image into a functional, more compact style of living. They have marked 4 pillars into the new way; functional, transeasonal, sterile, and ethical.
With the new world, the priorities have shifted into essentialism and everything that has no function has to be taken out.
DB Berdan’s first new goal has turned into healthy living and healthy thinking. Minimising the risque of contamination was the key point in designing this collection. Each outfit is made to be comfortable and tactical while moving around urban areas, working out or for relaxing at home.
Their digital show which took part in Fashion Scout during LFW is an adaptable process that ressembles a black mirror episode of what the new world rules are. The entire cast made from Turkish influencers and celebrities.
Credit to the show:
Director: Orçun Mutlu
Art director: Anil Can & Orcun Mutlu
Styling: Anıl Can
Makeup: Mac Cosmetics
Hair: Garage Hair Studio
Trainer: Murat Dogu
Gaffer: Zulkarneyin Karanfil
Voice Artist: Charlotte Wainwright
Post Production: The Post Brothers
Styling Assistant Zeynep Bala Dura