Paris, France – EENK, the avant-garde fashion brand led by designer and creative director Hyemee Lee, made a striking impact at Paris Fashion Week with the unveiling of its Fall/Winter 2025 collection, titled ‘B for Binding.’ The collection, known for its signature fusion of structure and elegance, captivated audiences with its innovative craftsmanship and artistic vision.
Lee, celebrated for her alphabetical theme-driven collections, continued her creative journey with ‘B for Binding,’ exploring the concepts of unity, structure, and interconnectedness. The collection featured tailored silhouettes, intricate layering, and a rich palette that balanced modernity with timeless sophistication.
The show’s production was a collaborative effort by top industry professionals. Styling was directed by Malina Joseph Gilchrist, while casting was handled by Midland at Art Partner. The runway beauty looks were crafted by hair artist Ramona Eschbach and makeup artist Patrick Glatthaar, adding an ethereal touch to the models’ appearances.
EENK’s showcase was brought to life through the expert production of Eyesight, with creative production by Hyeseon Jeong. The show’s atmospheric experience was heightened by music supervision and editing by Pilooski, and a captivating video presentation by Titre Provisoire. Collective Parade captured the runway moments, while behind-the-scenes photography was helmed by Lauren Cremer of FABUK captured stunning moments from the event.
The event was presented in collaboration with Concept Korea and executed with the support of executive agency ThE WORX. The collection received backing from the Ministry of Culture, Sports, and Tourism (MCST) and KOCCA, further solidifying the brand’s global presence.
With ‘B for Binding,’ EENK once again affirmed its position as a visionary force in contemporary fashion, merging storytelling and sartorial excellence in a showcase that left a lasting impression on the Parisian runway.