*In technological development the term Bleeding Edge refers to ultra-modern (usually untested) experimental systems – a field of work where the most exciting or advanced headway is being made, and where a product’s unreliability is a given.
In society, while progress is apparent, the direction of this progress is becoming more obscure.
Eftychia works with denim for the first time: Style made with a trailing approach, pieces are given a more casual spin in both blue and white denim.
The Grampa trousers make a comeback and get a revamp in denim.
This seasons tailored jackets, an EFTYCHIA staple, are made out of lightweight wool mohair and are unlined and suitable for warmer weather.
The velvet and satin parts from AW22’s Tuxedo and Cut Out Double Breasted jackets have been stripped down and visible traces seams tun across like decorative lines.
Trousers are loose and relaxed; smart-casual Bermuda shorts come in camel and navy; mini skirts made of wool and cotton, are similar breezy.
Building on the previous season’s satin silk cutouts, double slashed bronze dresses are held together by buttons and loops. Cami-shaped tops and slips skirts in bronze and duck egg follow the same form.
Knitted pieces have both a ‘liquid’ and stiff effect: 2D-looking tank tops, luscious jumpers and vest resembling paper, are surprisingly made from treated Japanese 100% linen yarn.
*Knitwear development by Ilana Blumberg
Double layered pieces, where a lighter technical fabric is placed on top of cotton, run throughout the collection, augmenting the relaxed feel and flow of layers.
The same effect is seen with the lightweight Bomber Trench coat – its layers add to its sense of motion when on the go.
Functional collapsed double-layered pockets – where one part is visible, one hidden – enhance shirts, skirts and jackets.
Colours: White, Camel, Ash Grey, Navy, Bronze, Duck Egg.
Hair: relaxed, unpretentious, Makeup: glowy skin, fresh, cooler shades.
*Hair product Authentic Beauty Concept
Shoes: flat slip-on moccasins, fisherman sandals, casual with a smart look
*Shoes by HEREU
Thank you: Elias Anastasiadis, my team – ChiaChi Wu, Lily Saito, Yu Gu, The British Fashion Council and the Newton panel, Hafeez Rahmans, Emma Marie Thomson, Lottie Alien, Mitchel Halsema, Elena Dariana Pintail, Haoran Ma, Katrina Wu.
Design and Direction: Eftychia Karamolegkou
Styling: Alice Lefons
Casting: Henry Thomas assisted by Red at Arqa Cast
Hair: Adam Garland for Authentic Beauty Concept using Babyliss
Make-up: Rebecca Wordingham at Bryant Artists
Show Production: Blonstein
Front of House Photographer: Haydon Perrior
Videographer: Pouyan Jafarizadeh