FARFETCH presents AW24 Brand Campaign introducing a new cast and continuing to champion individual, authentic style
- The AW24 campaign showcases a diverse and influential cast drawn from various fields including models, a chef, stylist and more
- This range of characters are able to express their own sense of style and individuality, made possible by FARFETCH’s unmatched selection of pieces
LONDON, U.K September 5th, 2024 – FARFETCH, the leading destination for modern luxury presents its new Autumn/Winter 2024 (AW24) campaign. This season, the FARFETCH campaign comes to life with the use of a new cast, drawn from various fields and provides a glimpse of the diverse personas and styles that represent FARFETCH’s community of tastemakers.
Set in New York and spotlighting real individuals, the campaign celebrates some of the best pieces of the season – cosy knits, sumptuous fabrics, statement pieces and wardrobe essentials. This unique cast exemplifies some of the varied, vibrant personalities that make up FARFETCH’s ever-growing community, offering something for everyone.
Behind-the-scenes videos and individual interviews of talent featured in the campaign, giving viewers a chance to find out more about the cast, their individual style and the unmatched selection available on farfetch.com
For more information on the AW24 campaign, visit www.farfetch.com
Campaign Credits
Photographer: Tom Kneller
Creative Director: Charlie Miles
Fashion Director – Menswear: Luke Raymond
Fashion Director – Womenswear: Celenie Seidel
Hair: Edward Lampley
Make Up: Miguel Ramos
Nails: Yugo Tsuchihashi
Hashtag: #farfetchit
Cast
Blue Lindeberg – Model, Actress & Designer
Camilla Deterre – Model
Diana Bartlett – Photographer
Dilone – Model & Actress
Giancarlos – Model
Julez Smith – Model
Lou Lou Westlake – Model
Luca Fersko – Model & Actor
Marcus Allen – Stylist
Pierce Abernathy – Chef
About FARFETCH
FARFETCH is a leading global marketplace for the luxury fashion industry. Farfetch connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques, and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
For more information, please visit www.farfetch.com
