Design between tradition and rebellion: ANNAKIKI, presenting in Milan Fashion Week for the fourth time and founded in 2012 by Chinese designer Anna Yang, embraces a progressive aesthetic, where the clash between conflicting elements stirs a creative short circuit, a fashion glitch, a momentary lapse of signal that gives way to an innovative, unconventional stylistic cycle of de-constructions and re-assemblages. Imperfection is elevated as an expression of individuality and character, while flaws are synonymous of a daring, experimental attitude.
The SS19 collection plays on bold yet balanced contrasts, expressed through exaggerated, oversized volumes as well as in artistically destroyed looks; shiny, liquid-effect materials, such as PVC, accentuate an artificial luxury allure, emphasised by sumptuous three-dimensional crystal or stud embellishments, hand-crafted on denim or patent leather. Sportswear vibes are hybridised by eccentric and concentric accents, in a combination where femininity is celebrated with irony, playfulness and irreverence. Colour is multifaceted and bold, activated and energised with thick brush strokes, relaunching expressive and subtly provocative slogans.
Despite her young age, ANNAKIKI expresses her strong personality with determination; her sense of unconventional beauty and her rebellious, elegant style captures a modern vibe with the effortlessness and confidence of someone who is naturally in tune with the spirit of the times.