Fashion designer Harris Reed is featured with the Lexus LM luxury mover in a recent editorial shoot, giving a behind-the-scenes glimpse of his glamour and creativity.
The campaign is set against the skylines of Paris, London and New York – three destinations important to Harris’s life and work.
The images were captured during a half day shoot with Harris and the Lexus LM. The campaign is called Transition and shows how breaking through boundaries destinations come together through the Lexus LM, just as Harris breaks through boundaries – in his work, his life, and the fashion industry, bringing the drama and performance of the theatre into his designs.
With the Lexus LM as a key part of the action, each shot shows Harris interacting with the car. In the exterior shots, there was a focus on creating a selection of Harris’s environments: with a backdrop of the skylines of Paris, New York and London, where glam meets red carpet.
Lexus has sponsored Harris Reed’s London Fashion Week show for the last two seasons, as both Lexus and Reed share a passion for thought-provoking design and the highest quality of craftmanship.
About Harris Reed
Fighting for the beauty of fluidity, half-American, half-British Harris Reed designs to create conversation. Growing up with a strong sense of self, Reed was able to quickly understand the transformative power of clothing and its correlation with identity and liberation. Reed’s design process takes inspiration from the current social and political issues that he feels most connected to. His work is built from assessing the responsibility that fashion has to spark conversation in relation to the injustices that are happening within society today, while staying true to the brand’s ethos that strives for a vision of gender fluidity and inclusivity. The overall DNA of the Harris Reed brand and personal identity is best described as Romanticism Gone Nonbinary. It puts the wearer and their fluidity, in whatever way it manifests, front and centre. Personally, Reed dresses themselves to invite the looks and stares, to blur the preconceived fault-lines people have about gender and sexuality. For Reed, fashion is truly revolutionary and has a huge role to play in pushing the world to a more expressive and accepting place – using his platforms to share personal visionary values, to help those seeking acceptance and self-love. Reed is also well known for being an innovative key figure among young creatives, whose work marries genres from fashion, film, beauty, culture and the digital world through a gender fluid lens.
