Recognised worldwide as the go-to place for instance-ready beauty buys, ICONIC London is proud to announce the launch of their first mascara.

ICONIC London Boom Lash Mascara, £20 At www.iconiclondoninc.com

The BOOM Lash mascara has a creamy formula which plumps, lengthens and lifts lashes from root to tip with a rich, deep pigment that glides like silk onto each lash. Lightweight and buildable with a flexible comb brush, BOOM Lash will create high impact volume in an instant.

ICONIC London Boom Lash Mascara, £20 At www.iconiclondoninc.com

Added benefits of ICONIC London’s Boom Lash include the fact it is rich in Panthenol, a derivative of Vitamin B5, which will help boost the beauty of your natural lashes, and is free from fragrance, parabens, alcohol and silicone. As with all ICONIC London’s products, BOOM Lash is also cruelty-free.

The ICONIC London Boom Lash mascara will be available for £20.00 in Intense Dramatic Black from Friday 9th February at www.iconiclondoninc.com

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