London menswear brand INDIGO & GOODS has teamed up with style icon and fitness fanatic RICKI HALL to produce a gritty, urban, and hard living gym range.
The debut collection, “RH GYM” features 9 pieces and is made from 100% organic cotton. Every garment is from cloth to final garment made across various small factories across England.
To illustrate the versatility of the collection, campaigns have been shot in a range of locations from boxing gyms in Blackpool to the streets of London and Manchester. bridging the gap between gym wear and street style, to give an honest and refreshing new angle on men’s casual clothing.
David Rix, founder of the brandsays, “It’s a step away from all that spandex clad fluo clothing. No fads. No transient fashions. Just honest kit made for the gym and street. Born and built in England “
The brand documents all processes by interviewing the makers they work with, to give the customer a raw and truthful insight in to how their garments are made.
RH GYM is the backbone to what will be a small stable of sub brands that will encompass denim and work wear too, making up the INDIGO & GOODS full range.
The collection is now available from www.indigoandgoods.com and from selected retailers.