Lexus is highlighting how traditional Japanese cooling practices have inspired the advanced comfort technologies in its latest vehicles, offering drivers and passengers a refuge from summer heatwaves.
Drawing on concepts such as uchiwa fans, parasols and sudare screens, Lexus combines intelligent climate control, ventilated seats, electrochromic panoramic roof glass and Panasonic’s nanoe-X air-quality technology to create a cooler, more comfortable cabin environment.
The initiative reflects the brand’s omotenashi hospitality philosophy, blending Japanese craftsmanship and wellbeing-focused design with premium automotive innovation.
Looking ahead, upcoming electric models including the Lexus ES and TZ will further enhance the in-car experience with personalised combinations of lighting, fragrance, heating and ventilation to help create a calm, tailored atmosphere whatever the weather outside.