The British Fashion Council (BFC) is delighted to announce the launch of its new campaign “This is London”; celebrating community, diversity & culture at London Fashion Week Men’s June 2019. Shot by London based photographer Markn, the campaign is a collection of 12 images and includes a diverse selection of people from the worlds of art, music, fashion, film & sport. The campaign features a mix of globally established names and current tastemakers, all driving forward London’s culture and reputation, representing the city in their own unique way. The campaign is a testament of the city’s diversity and creativity and highlights the relationship between the creative industries.
Featured in the campaign are Caroline Rush (Chief Executive, BFC), Dylan Jones (BFC Menswear Chair & Editor, British GQ), Akinola Davies (Moving Image Artist & Filmmaker), Angelo Van Mol (Creative Director, Band of Outsiders), Eden Loweth and Tom Barratt (Designers, ART SCHOOL), Ashton Gohil (Model & DJ), Bethany Williams (Designer, Bethany Williams), Bianca Saunders (Designer, Bianca Saunders), Cosima (Musical Artist), David Gandy (BFC Menswear Ambassador), Dennis Okwera (Model & Actor), James Massiah (Poet), Liam Hodges (Designer, Liam Hodges), Lou Dalton (Designer, Lou Dalton), Louis III (Musical Artist), Lucien Clarke(Professional Skater), Nicholas Daley (Designer, Nicholas Daley), Oliver Spencer (Designer, Oliver Spencer), Paria Farzaneh(Designer, paria /FARZANEH), Per Götesson (Designer, Per Götesson), Priya Ahluwalia (Designer, Ahluwalia Studio), Sherelle (DJ & Radio Presenter) and Stavros Karelis (Founder & Buying Director, MACHINE-A).
Caroline Rush, BFC Chief Executive commented: “London is a city that is globally recognised for its creative talent and businesses. We’re extremely excited to launch this campaign for LFWM June 2019 and to celebrate not only the designers, but also the broader creative community who all play a vital role in our industry’s culture and reputation.”
Dylan Jones, BFC Menswear Chair “The ‘This is London’ campaign shines a light on the incredible pool of talent that makes London the creative capital of the world. From rising stars to established names, the campaign features a diverse mix of individuals, celebrating the eccentricity of our capital while illustrating that LFWM is a global platform for innovation and culture.”
The talent taking part in the campaign were asked questions about London; what they love most about the city, what separates it from others and how the capital creatively defines them. In the series of images rolling out to launch London Fashion Week Men’s June 2019, Markn captures the energy of the cast through their mix of personalities and styles, showcasing how the melting pot of experiences make London and London Fashion Week Men’s so unique. “This is London” will be promoted at the main hub of LFWM, The Truman Brewery, during London Fashion Week Men’s June 2019 which runs from 8-10th June.
The BFC would like to thank Andrew Gallimore, Big Sky Studios, Giulio Ventisei, Megumi Mizuno, Peter Burkill and Richard Mortimer for their support in creating the campaign.
The generosity and commitment of our sponsors, suppliers and supporters is more vital than ever. Please help us by acknowledging their support: Official Sponsors: GQ, JD.com, Inc. Mercedes-Benz, Radisson-Blu Edwardian, TONI&GUY; Official Suppliers: DHL, evian, Fashion and Beauty Monitor, Getty Images, Launchmetrics; With special thanks to Larabar, Penhaligon’s, Propercorn and NEWGEN partners: Browns and Depop. Official Supporters: The Department for International Trade, The European Regional Development Fund and The Mayor of London.