The British Fashion Council (BFC) is delighted to announce the schedule for City-Wide Celebration taking place during London Fashion Week (LFW) presented by Clearpay from Friday 16th to Tuesday 20th September 2022. City-Wide Celebration is a curated programme of unique experiences and promotions open to the public throughout LFW, spearheaded by inclusivity and consciousness, moving the fashion conversation forward through industry wide participation and partnerships.
A dynamic cultural hotspot and incubator of ideas and change, London will once again encourage participation and increase accessibility, inspiring diverse communities with evergreen content accessible online and in person. City-Wide Celebration will offer over 450 events including designer Q&A sessions, workshops around Zero-Waste Craftsmanship and upcycling, live music performances and limited edition product drops in partnership with key retailers, cultural institutions and designer brands.
The Celebration will open with a special event curated with principal partner, Clearpay, on Friday 16th September. Taking place in Covent Garden and open to all, shoppers will have the opportunity to shop exclusive merchandise. In addition, look out for City-Wide activations throughout the city in renowned shopping destinations including Chelsea, Oxford Street, Covent Garden, and Regent Street as well as on the LFW Digital Hub.
New this season and with special thanks to Cadogan, Chelsea will host a Designer Picnic’ and sustainability showcase on Saturday 17th September from 10-4pm. Other highlights during the day include a ‘Stitch and Bitch’ session at Duke of York Square, a single-use plastic free Food Market featuring sustainable food pioneers, and brand activations from over 20 neighbourhood shops and restaurants.
Covent Garden is partnering with UK charity Smart Works to bring every fashion and beauty lover’s dream boutique to 20 Floral Street. The Smart Works x Covent Garden pop-up will stock a selection of the most exciting fashion brands including Ganni, Mulberry, Rixo, Theory, The Outnet, Rejina Pyo, Frame, Bobbi Brown at an exclusive discounted price, with 100% of proceeds going directly to Smart Works.
The Crown Estate will also be collaborating with the Lone Design Club on a pop up store, creating a unique series of events highlighting innovations in materials and manufacturing through upcycling, reuse, and rental.
The full schedule of activities taking place can be found on the official LFW website here.
Caroline Rush, CEO British Fashion Council, said, “Our aim with City-Wide Celebration is to engage communities throughout London to get involved with fashion and to showcase the incredible creativity, diversity and openness London is known for. This season will see a fantastic lineup of city-wide events and experiences on schedule driving footfall into the capital, which will increase revenue opportunities for designer businesses and help maintain London’s competitive position as a creative world leader.
Sadiq Khan, Mayor of London, said “London is an international fashion capital, and the industry is playing a vital role in our economic recovery. The return of city-wide celebrations during London Fashion Week is a fantastic opportunity for people from all backgrounds to experience this dynamic industry that contributes so much to London’s economy. I encourage Londoners and visitors to take advantage of the unique activities and experiences on offer and celebrate our capital’s trail-blazing creativity.”
Nick Molnar, Co-Founder of Clearpay, said: “Our participation in London Fashion Week has always been to support British retailers and to make fashion accessible to our loyal customers. We’re thrilled that this season’s City-Wide Celebration will allow us to do exactly this by giving back to the diverse communities within London and by providing an important economic boost to London’s retail and fashion industry.”
Please see below highlights of City-Wide Celebration activations taking place during LFW.
Adidas LDN Flagship, 419-425 Oxford Street, Mayfair, W1C 2PG
Friday 16th September 2022 18:00 to 21:00
Adidas LDN will present ‘Rhythm in Blue’ in collaboration with Lev3ls and Loop Magazine, to curate a unique event fusing music and fashion. Six hand picked artists performing live in the Flagship store will celebrate new fashion designers and music emerging out of London. This is a special limited invitation only event, and can be booked through the adiclub membership app.
Saturday 17th September – Sunday 18th September
Anciela will create an interactive installation made with textile waste that promotes ways of upcycling. The aim is to invite the spectator to reflect and actively participate in the making of the main piece. The spectator then becomes part of the collective creative process. The pop-up will serve the dual purpose of informing and teaching by applying simple techniques of using textile waste to create and upcycle.
Beyond Retro, 19-21 Argyll Street, London, W1F 7TR
Friday 16th – Tuesday 30th September
A sustainable fashion talk with a special panel of guests will be accompanied by food and drink, all sourced from sustainable brands, and an Eco-friendly gift bag will be gifted to all attendees. On day two a competition will be launched with the chance to win a £1000 voucher for a sustainable winter wardrobe. Weekend giveaways will follow, and customers will get the exciting chance to win prizes in store when spinning the sustainable fashion wheel.
Friday 16th – Saturday 17th September, 10:30am-4:30pm
Breathe a new lease of life to your old garments! A talented seamstress will be spending the day in the Brora London shops to show and teach how to stitch it… rather than ditch it, using her knowledge of color and pattern to sensitively repair damaged clothing with unique darning that celebrates imperfections rather than hiding them.
39 Brook Street, W1K 4JE, and 21 Club Row
Friday 16th – Tuesday 20th September
From East to West, Browns boutiques will house the latest designer collections from the best in emerging and established talent. In Mayfair, guests can enjoy a bespoke manicure with the team at Shoreditch Nails. After this they can explore the Browns beauty edit via the Immersive Room’s kitsch seventies-inspired bathroom of dreams. Native At Browns will be serving up their award-winning menu all week, an experience in ethical dining like no other. Times New Roadman will take over The Gallery at Browns East, showcasing latest trends via his artworks, which are all available to buy in store.
Free People, 247 Regent Street, London, W1B 2EN
Monday 19th September, 7pm – 9pm
Join Free People at their flagship Regent Street store with a special guest panel to celebrate their new season collection. Discussion points will cover 2022 trends, layering and styling tips and how to boost your confidence through fashion and outfitting. Each £15 ticket will include a goody bag, two glasses of wine, snacks and private shopping with a GWP after the panel talk. Tickets and guest panel to be announced on 7th September 2022.
Unit 3 Kinetica Building 10 Tyssen Street, E8 2FE
Monday 19th – Tuesday 20th September 11am – 1pm
Enjoy an evil eye t-shirt making (Hand sewing & safety pin decoration) workshop. Discover the Harem story and their sustainable brand ethics in East London over a Turkish coffee. Create your own Harem T shirt and enjoy 30 % off on sweatshirt, t shirts, rose cap, and socks when you purchase from the studio on the day.
Lampoo, 31 King’s Road, SW3 4RP
Friday 16th – Tuesday 20th September 10:00 – 19:00
To celebrate Second Hand September Lampoo will be enhancing their drop off point so customers can drop off products to sell but also clothes that they wish to donate to charity partners. Appointments can be booked to drop off products to be altered or repaired. For every drop off a £25 voucher per service used will be received, to go towards a pre-loved purchase with Lampoo.
A dynamic series of events will commence with the launch of the Party Fashion Show Presentation and the auction of one off pieces handmade from upcycled textiles from archive seasons, antique and deadstock fabrics. During day two the shop will be open all day for guests to experience the universe of the brand and to meet the designer. Day three will involve a workshop: “Remnants” A democratic diffusion line with a design process that focuses on Zero-Waste Craftsmanship. Finally, an exhibition of present and archival brand imagery will close the celebrations.
PUMA x ASOS Teveris Nitro Launch
Gallery Different, 14 Percy Street, Fitzrovia, London, W1T 1DR
Monday 19th – Tuesday 20th September 11:30pm – 6:30pm, 11am – 6pm
Join PUMA and ASOS at London Fashion Week to celebrate the launch of: Teveris Nitro. 10. Fashion students from universities across the country have been tasked with designing the perfect Modern Luxe fit to wear alongside the new staple sneaker. A showcase for the public will take place on Monday 19th September and a private event on Tuesday 20th September, so that guests can vote for their favourite fit. One lucky student will be in with the chance of winning a cash prize.
Studio 1, The Textile Building 29A Chatham Place
Saturday 17th September, 4pm – 6pm
Hosted by Creative Director, Christopher Raeburn at the RÆBURN Lab in Hackney, a private introduction to the latest collection will allow an in-depth understanding of their design process. Guests can explore the experiential retail space and engage in a Q&A session with Christopher and the retail team, toast to creativity with house made RÆBURN Beer produced in collaboration with Hackney-based Deviant & Dandy, and have the chance to shop the latest RÆBURN wares with an exclusive attendee discount.
The Fashion School
Duke of York Square, SW3 4LY
Saturday 17th September
The Fashion School will be offering free trial classes for children, teenagers and adults during weekly sewing classes. Learn how to use a sewing machine, get sewing practice and meet exciting students and tutors. Must be booked in advance
The Handbag Clinic
The Handbag Clinic, 382 King’s Rd, London SW3 5UZ
Saturday 17th September 11am – 4pm
The UK’s leading luxury handbag restoration and preowned designer resale retailer, The Handbag Clinic, invites guests to its flagship store on the King’s Road in Chelsea on Saturday 17th September, to be immersed in the sustainable world of handbag restoration. The lead Artisan will be demonstrating the magic behind leather restoration and revealing the secrets of expanding the life of treasured handbags with trade tips and techniques. Attendees can also take advantage of an exclusive one-day promotion for a 50% discount on cleaning and protection treatments and a 20% discount on leather restoration treatments.
38 Leicester Square, London, WC2H 7DX
Friday 16th – Tuesday 20th September
The official hotel of London Fashion Week 2022, from design details to works of art, the fashion motif has found many expressions at The Londoner. Intimate and eclectic experiences come to life across all 16 storeys of the hotel. This Fashion Week, guests will receive 10% off stays at The Londoner, with access to The Retreat and The Residence – three beautifully designed spaces for residents only.
44 Conduit st W1S2YL, 6 Davies Street London W1K3DN
Friday 16th – Tuesday 20th September 10am-6pm
For London Fashion Week this September Vivienne Westwood London boutiques will present looks from the Andreas Kronthaler for Vivienne Westwood AW22/23 runway show collection, previously only seen at Paris Fashion Week. The 44 Conduit St boutique will showcase the look seen on Courtney Love in the AW22/23 campaign and the 6 Davies St boutique will showcase look #37 from the runway collection, which adopts the silhouette of a classic dirndl – an homage to Andreas’ Austrian heritage, featuring a bespoke hand-painted commedia dell’arte inspired abstract harlequin print.
Food and Beverage
Matches Mayfair, 5 Carlos Pl, London W1K 3AP
Friday 16th – Tuesday 20th September
Raey is pleased to announce they will continue their partnership with the world’s first zero waste restaurant Silo for London Fashion Week this September. The pop-up café at MATCHESFASHION’s Mayfair townhouse, 5 Carlos Place is a collaboration between Rachael Proud and Douglas McMaster and celebrates their aligned environmental values. Raey café by Silo will offer a zero waste breakfast, lunch and afternoon menu, exclusively created by chef and founder of Silo, Douglas McMaster.
The Windmill Soho
The Windmill Soho, 17-19 Great Windmill Street, W1D 7JZ
Friday 16th September – Sunday 18th September 7pm-2am, 3pm-10pm
BANG London will collaborate for a 10 year birthday event, showcasing their work in the iconic Windmill show and throwing an afterparty. On Saturday 17th September Sam Macer will be showcasing his work on stage and throwing an afterparty in Hendersons from 12pm- 2am with MAX. Throughout the weekend there will be a promotion to people who book dinner during LFW to receive a complimentary cocktail and specialty dish
The Rivoli Bar at The Ritz London
The Ritz London, 150 Piccadilly London, W1J 9BR
Friday 16th – Tuesday 20th September 12pm – 10pm
Inspired by the catwalks of London Fashion Week, and paying tribute to The Long Gallery which runs the length of The Ritz from the hotel’s entrance to Green Park, The Rivoli Bar has created The Rivoli Catwalk cocktail that deliciously integrates both the stylish art-déco design of the bar with the history of fashion. Ideal for sharing, the cocktail is served in a glass shoe in celebration of the American actress Tallulah Bankhead who once famously sipped champagne for her shoe at The Ritz
With thanks to:
Adidas, All Birds, All Saints, Anabela Chan, Anciela, Anya Hindmarch, Asics, Aspinal of London, Aubaine, Bad Habits London, Baglioni Hotel London, BANTOF, Bav Tailor, Benefit, Beyond Retro, Blanc, Bluebird Chelsea, BOSS, Bottletop, Brora, Browns, Burberry, Cadogan, Caffe Concerto, Callooh Callay Chelsea, Calzedonia, CAPCO, Casio, Claudie Pierlot, Coach, Cos, Dell, Dinny Hall, DUMEBI, Dune, Dunno Curated, Edeline Lee, Emilia Wickstead, Emily Carter, Escada, Fenwick, For Arts Sake, Four Seasons Hotel London at Park Lane, Frame, Free People, French Commection, Freya Rose London, Ganni, Gant, GeeGee Collection, Georgio Armani, Gerard Darel, Halo & Co, Hamiltons Gallery, Harem London, Harvey Nichols, Hayley Menzies, Hobbs, Intimissimi, Intimissimi Uomo, JD Sports, Jessie Western, Jimmy Choo, John Bell and Croyden, John Lewis, Joseph Cheaney & Sons, Karl Lagerfeld, Kick Game, La Goccia Restaurant & Bar, Lacoste, Lampoo, Leticia Credidio, LK Bennett, LVFD London, Lush, Mackage, Marks and Spencer, Maje, Maria Grachvogel, Marina Rinaldi, Matches, Mazinyi, Michael Kors, Miista, Miro Mayfair, Misa Harada, Monica Vinader, Moss Bros, MZ Skin, Nike, Noirgaze, Nok Nok London, Nu, Oliver Peoples, Olivia Burton, Olubiyi Thomas, Osman, Pantechnicon, Peggy Porschen, Penhaligans, Peter Jones and Partners, Phase Eight, Poetry Fashion, Puma x Asos, Raeburn, Raffles, Restaurant Ours, Rigby and Peller, River Island, Rixo,Salome, Selfridges, SEVDA London, Shaku, Sloane Place, Strathberry, Swarovski, Tateossian, The Alkemistry, The Cadogan, A Belmond Hotel, London, The Cadogan Arms, The Fashion School, The Handbag Clinic, The Laslett, The Little Scarlett Door, The Londoner, The Organic Pharmacy, The Rivoli Bar at The Ritz London, The Windmill Soho, Tokyo James, Tom Davies, Uniqlo, Urban MBA, Urban Outfitters, Vanassibara, Vinti Andrews, Vivienne Westwood, Whistles, Wulf and Lamb.
The generosity and commitment of our partners is more vital than ever. Please help us by acknowledging their support for London Fashion Week. Principal Partner: Clearpay. Official Partners: Diet Coke, JD.COM, INC, The Londoner and TONI&GUY. Official Supporters: Department for International Trade, European Regional Development Fund and Mayor of London.