London Fashion Week witnessed a striking display of innovation and artistry as Marie Lueder presented the Lueder AW25 collection. Known for her conceptual approach to fashion, Lueder once again pushed boundaries with a presentation that seamlessly blended music, movement, and high-concept styling.
A Creative Powerhouse
The show, held in collaboration with music and art directors Two Shell, showcased a visionary aesthetic, amplified by show designer Tom Schneider and the dynamic styling of Tati Cotliar. The production featured an impressive lineup of creatives, including casting director Emma Matell, movement director David Varhegyi (assisted by Mia Violet), and executive producer Claire Murphy.
A Symphony of Talent
The presentation was enriched by the artistry of photographer CG Watkins and filmmaker Rodrigo Inada, capturing the essence of the collection through evocative imagery. The event’s visual impact was further enhanced by striking hair looks from Ben David and captivating makeup by Grace Sinnott.
Innovative Collaborations
Lueder’s AW25 collection was brought to life with exclusive artist collaborations featuring Benjamin Grund, Track7, Mia Violet, Pointex, Stratasys, Marco Mango, Cristiano Vieri, and Thomas P. Grogan. The artistic synergy extended to accessories, with sunglasses by Maustein and footwear by BAD Body Amplification Device and PUMA.
Behind the Scenes Excellence
A dedicated team played a crucial role in executing the vision, with Frances Harvey, Olly Dye, Alessia Ancillotti, Paricher Karimi, and Maralucia Ripp forming the studio team. The presentation’s polished execution was further supported by styling assistants Karma Di Sapio and Marta Jimeno Arevalo, as well as casting assistants Oliwia Jancerowicz, Mekdes Kabeto, and Tallulah Stephens.
Production and Sponsorship
The show was produced by Blonstein, with Village handling press coverage. Key sponsors included Jones Road, OSKIA Skincare, and Amika Hair Care, ensuring the event delivered a flawless blend of aesthetics and innovation.
A Visually Striking Presentation
Capturing the dynamic energy of the show was no easy feat. Photographer Matt Draper (FABUK) noted the challenge of photographing the high-energy presentation but praised the opportunity to experiment with artistic shots that highlighted movement and light.
Lueder AW25 was more than just a fashion show—it was a multisensory experience that reinforced Marie Lueder’s reputation as a visionary designer at the cutting edge of contemporary fashion.