48TH MIDO BREAKS ALL ITS OWN RECORDS
THE 2018 EDITION CLOSES WITH A 4.9% INCREASE
Outstanding numbers on- and off-line and increased international attendance The leading eyewear expo confirms its global leadership position and its role of excellence in the trade show universe. President Giovanni Vitaloni announces 2019 dates: February 23rd to 25th
Milan, February 27, 2018 – The 48th MIDO – the leading eyewear trade show on a global scale – got off amidst high expectations and ended exceeding them all. More than 58,000 entries of eyewear professionals from around the world who experienced the “wonder” of an ever-growing MIDO.
It filled 7 pavilions, packed with opportunities, events and innovations. The staggering increase in foreign attendees is tangible evidence of the international appeal of the event, while Italian attendance in the three-day show remained stable, resulting in a 4.9% increase in overall attendance and +5% in the exhibit space, with a record participation of 1,305 exhibitors.