WHITE MAN & WOMAN HAS AWARDED THE QUALITY OF THE
COLLECTIONS ON SHOW AND OF THE PRESENCES, WHILE IT LOOKS TO
THE NEW JUNE 2018 PROJECTS
Under the banner of quality, the January edition of WHITE MAN & WOMAN on stage FROM 13th January to 15th January, in Tortona Fashion District. The numbers have confirmed the growth in foreign presences at the tradeshow, which focuses on the quality of the proposals and of the buyers, with an increase in international buyers (+ 3%), while the Italian market has registered a slight drop compared to last January. The most important countries for WHITE MAN & WOMAN are, in this order, Japan, Korea, Great Britain, Germany and France. From overseas, prominent presences have come from Canada and the United States.
«The strategic decision to reposition the tradeshow in view of the new-fangled project WHITE STREET MARKET, which will entail a new role for ex Ansaldo, has rewarded WHITE owning to the quality of the buyers and of the collections alike”, so Massimiliano Bizzi, Founder of WHITE – The numbers have remained approximately the same as last January, with a slight drop in Italian presences, while the international presences have seen an upturn, both in terms of the quality and quantity of the retailers. We have been working for a while now on the new projects scheduled in June, and we are highly optimistic».
The formula of the tradeshow, under the aegis of the Municipality of Milan, focused on the womenswear pre-collections at the trade-fair, on the connection with the showrooms – thanks to the project Showroom Connection – on the incoming of buyers and on the high profile of the exhibiting projects, such as Ahead in collaboration with Tomorrow London Limited. Furthermore, the teaser event WHITE STREET MARKET has opened up a new scenario for Ex Ansaldo – BASE, which, in June 2018, will turn into the first B2C e B2B sportswear & streetwear trade-fair and will, for the first time, gather together buyers from across the globe, in Milan also to attend Milano Fashion Week, and end-users.