ÓNOMA are two designers who for many years have been united by the desire to see beauty in the most unexpected forms. Once they decided to abandon their names and create something in common – a workshop called ÓNOMA:, which is translated from Greek as “name”. And also, ÓNOMA: – this is the co-creation of two relatives, mother and daughter.
ÓNOMA:’s great inspiration is the embroidery and applique work that transform dresses into moving pictures. All embroideries are carried out exclusively by the designers themselves and are unique finished works, they will never be repeated exactly. Storyline plots on dresses, as a rule, are devoid of narrative and contain only images. ÓNOMA: says there are no specific answers to the question of what is depicted on each dress, for it is not something definite that could be described in words, it is rather feelings, not thoughts.
The dresses created by the workshop are not included in the collections, they do not rush after timelines and seasons, they are born one after another, living their own lives.
“No longer a doll” is a series of dresses and masks: – the story of how a doll came to life; a story about her inner search and self-knowledge.
Bodily bases and dresses made from translucent mesh, embroidered with lines and shapes, tell this story with eloquent words.
A playful and charming video collection, the brand showed doll-like garments of thinnest satin and shimmering, dragonfly wing elements on each dress. The embroidery showed an Alice-in-Wonderland charm, and while animated bodies of models flowed through a river, we could see figures and bird wings sewn through each dress. A dreamy and fantastical collection.