On July 3, 2022, the Oriental Fashion Show (OFS) will set sail for the first time in 18 years on the Left Bank of Paris, taking up residence at the Hotel de l’Industrie, 4 place Saint Germain dès près 75005 Paris, a mythical place for the development of French Industry founded by Napoleon to encourage French excellence.
The bohemian chic and discreet side of the Saint Germain district has always been in the SFO’s sights, but the time was not yet right to introduce this chic side of Paris to a public used to the glitz of the Parisian palaces on the right bank.
The artistic side of the Left Bank, with its mythical cafés such as Les Deux Magots or the Café de Flore, its emblematic personalities such as Sartre, Simone de Beauvoir, Gershwin, Picasso, Cocteau… are so many assets that associate their chic and elegant side to that of the SFO.
The Oriental Fashion Show will present four designers whose work combines chic with excellence to meet the requirements of a long French tradition of luxury, regardless of the origin of its designers. The OFS’s mission is to meet the requirements of French excellence while being a bridge between the cultures of the world.
After many editions in the most prestigious Parisian palaces, then abroad – Doha, Kuwait, Dubai, Milan, Baku, London, Marrakech – the Oriental Fashion Show returns to the capital of fashion to promote all the exceptional wealth that represent the Art and this plural fashion. We will have the opportunity to discover these four designers from Egypt, Lebanon, Holland and Morocco. Much more than showing a succession of new collections, the Oriental Fashion Show aims to deploy a fashion between luxury and culture. With its eighteen years of existence, the institution continues to be an incubator of new designers and propel them towards a promising future.
Photographer: Mariana Cattoir for Fabuk