Close Menu
Fabuk MagazineFabuk Magazine
    Latest Edition
    FabUK Magazine Unveils Its 27th Edition Featuring Anya Taylor Joy and Announces Major Expansion Plans
    What's Hot

    JUANA MARTIN AUTUMN-WINTER 2025 “FERVOR”

    10 July 2025

    The Excellence of Oriental Designers Unveiled in Paris at the Oriental Fashion Show, Alongside Haute Couture

    10 July 2025

    Transforming Family Photos into Educational Tools

    10 July 2025
    Facebook X (Twitter) Instagram
    Fabuk MagazineFabuk Magazine
    • Fashion

      JUANA MARTIN AUTUMN-WINTER 2025 “FERVOR”

      10 July 2025

      The Excellence of Oriental Designers Unveiled in Paris at the Oriental Fashion Show, Alongside Haute Couture

      10 July 2025

      SOURCE FASHION KICKS OFF WITH UNPRECEDENTED OPENING DAY ATTENDANCE, MARKING A RECORD-BREAKING START TO THE SHOW

      9 July 2025

      FASHION FORWARD 2025: A Night of Style, Spirit, and Spectacle

      7 July 2025

      Arts University Bournemouth Shines on the GFW25 Catwalk

      7 July 2025
    • Film

      THE RUNNING MAN IS IN UK CINEMAS NOVEMBER 7

      2 July 2025

      JOHN CENA AND PRIYANKA CHOPRA JONAS JOIN DIRECTOR ILYA NAISHULLER AND SPECIAL GUESTS AT THE UK SPECIAL SCREENING OF HEADS OF STATE

      2 July 2025

      Disney’s Live-Action Lilo & Stitch Set to Premiere in UK Cinemas on May 21, 2025

      23 May 2025

      Brad Pitt’s High-Octane “F1® The Movie” to Make European Premiere Ahead of Global Cinema Release

      20 May 2025

      Stars Walk the Red Carpet for The Phoenician Scheme at Cannes Film Festival

      18 May 2025
    • Music

      Amsterdam Dance Event reveals 250+ artists in first lineup release for ADE 2025

      8 July 2025

      LOREEN RELEASES POWERFUL NEW SINGLE ECHOES VIA POLYDOR FRANCE

      6 July 2025

      Liam Gallagher wears Ten c at first Oasis Live ’25 Tour Concert

      6 July 2025

      Smurfs Movie Soundtrack Announced – Rihanna, Cardi B, DJ Khaled, Tyla, and More Join In

      3 June 2025

      American Express presents BST Hyde Park 2025 Sabrina Carpenter

      30 May 2025
    • Travel

      Why Portugal is the Perfect Destination for a Summer Getaway

      19 June 2025

      Top 5 Euro Destinations You Can’t Miss in 2025

      23 May 2025

      CRETE’S ELE VILLAS CELEBRATES FIRST SUMMER SEASON WITH SPECIAL OFFER

      15 April 2025

      Embracing Solitude in Nature: A Spring Guide to Solo Camping in Japan

      14 April 2025

      The Lexus LM: redefining luxury transport

      19 December 2024
    • Store
    Facebook X (Twitter) Instagram YouTube
    Fabuk MagazineFabuk Magazine
    You are at:Home»Events»Pure London Redesigns Fashion’s Future and Backs Gen Z With Spirit Re-brand
    Events

    Pure London Redesigns Fashion’s Future and Backs Gen Z With Spirit Re-brand

    23 July 20183 Mins Read
    WhatsApp Facebook Twitter Threads Copy Link Email
    Share
    Facebook Twitter WhatsApp Threads Copy Link Email

    Pure London, the largest festival of fashion in London and leading destination for fashion inspiration and buying opened it’s doors yesterday and today to a surge of visitors including John Lewis, Selfridges, Victoria Beckham, and Asos keen to discover new collections from the most exciting brands and the hottest emerging designers, global manufacturers, and witness a thought-provoking content programme driving change in the industry to redesign fashion’s future.

    Pure london july 18Julie Driscoll, Managing Director of Pure London also announced the re-launch of the Spirit fast fashion section as Gen Z to reflect this growing demographic du jour that is shaping our current culture and the future. Encapsulating the energy and mood of young fashion, Gen Z which launches at the February 19 show, is set to burst with of-the-minute, trend-led, street style and unisex collections. Julie says: “Spirit encompasses youth fashion and what the market wants now, so it’s about continuous change and market demand. Re-branding it as Gen Z reflects this transformative and woke generation, showcasing brands with a ‘higher purpose’, those who tell stories the youth market can relate to and meet the desire for instant gratification.”

    During her Main Stage talk on Sunday, Radio 1 presenter and fashion designer Maya Jama spoke about the current culture for inclusivity and diversity, commenting on the changes taking place in the industry, the desire for authenticity and calling out inappropriate behaviour.

    Maya jama get dirty at pure londonToday, the conversation continued with Professor Caryn Franklin MBE during her panel discussion and keynote address. She said: “The global marketplace is changing, culturally, geographically and politically. Change can take time, it requires tenacity, consistency and requires us to be fixed on the vision, to become a stakeholder in the things that matter to you…whatever that is and no matter how small. All it takes is the power of one to drive change.”

    During their panel conversation on the Origin Stage, Orsola de Castro from the Fashion Revolution called for everyone to look at the problem as if we are all the solution. “Think of the supply chain whenever you get dressed in the morning. Every day there is something you can do. As a mother, it’s my children’s future that I’m working for; aiming for a fashion industry that pushes for diversity, to support sustainable small brands to change the high street, to see mending shops on every street corner.”

    Prof caryn franklin mbe at pure londonVisitors were also immersed into the future during the SS19 Catwalks, showcasing the inspirational and creative talents of this year’s Graduate Fashion Week winners and graduates and key looks from the Common Ground, Creative Manifesto and In Touch trends. Monday morning saw WGSN deliver their Future Consumer 2020 Buyer Briefing and a SS19 Trend Presentation spotlighting the new consumer voices including Gen Z bringing ‘Responsible Tech’, ‘Watch Now Buy Now’ and the new ‘Ethnic Majorities’ to the fore.

    Laura Balmond from the Ellen MacArthur Foundation kicked off the Pure Origin stage on Sunday outlining their vision for a circular economy and setting out how manufacturers, brands and the consumer can get on board and join forces to redesign fashion’s future. She said: “We want fashion to be fun and to have the same choices but to do it in a different way. There should be no bad choices for the consumer when shopping. Everything should be a good choice, from repairing products to lengthen their lifecycle, sharing, leasing and re-selling clothes, to remanufacturing and refurbishing materials and designing clothes that can de disassembled and made into something else.”

    www.purelondon.com

    ASOS Ellen MacArthur Fashion Revolution GEN-Z John Lewis Julie Driscoll Laura Balmond Maya Jama Orsola de Castro Professor Caryn Franklin MBE Pure London Pure London 2018 Selfridges Victoria Beckham

    Related Posts

    2 Mins Read

    JUANA MARTIN AUTUMN-WINTER 2025 “FERVOR”

    10 July 2025 Fashion
    12 Mins Read

    The Excellence of Oriental Designers Unveiled in Paris at the Oriental Fashion Show, Alongside Haute Couture

    10 July 2025 Fashion
    2 Mins Read

    Harry Clayton-Wright and Marlborough Productions present Mr Blackpool’s Seaside Spectacular

    10 July 2025 Theatre
    4 Mins Read

    INTERNATIONAL PREMIERE OF RIAN JOHNSON’S WAKE UP DEAD MAN – A KNIVES OUT MYSTERY TO OPEN THE 69th BFI LONDON FILM FESTIVAL

    10 July 2025 Film festivals
    Don't Miss
    Fashion

    JUANA MARTIN AUTUMN-WINTER 2025 “FERVOR”

    10 July 20252 Mins Read

    The designer continues to establish herself through the Parisian calendar, highlighting the Spanish and particularly…

    The Excellence of Oriental Designers Unveiled in Paris at the Oriental Fashion Show, Alongside Haute Couture

    10 July 2025

    SOURCE FASHION KICKS OFF WITH UNPRECEDENTED OPENING DAY ATTENDANCE, MARKING A RECORD-BREAKING START TO THE SHOW

    9 July 2025

    FASHION FORWARD 2025: A Night of Style, Spirit, and Spectacle

    7 July 2025
    Stay In Touch
    • Facebook
    • Instagram
    • Twitter
    • YouTube
    Latest Edition
    FabUK Magazine Unveils Its 27th Edition Featuring Anya Taylor Joy and Announces Major Expansion Plans
    Fabuk Magazine
    Facebook X (Twitter) Instagram YouTube Pinterest
    • How to get FabUK
    © 2015 - 2025 All Rights Reserved. Privacy Policy

    Type above and press Enter to search. Press Esc to cancel.