Pure London Redesigns Fashion’s Future and Backs Gen Z With Spirit Re-brand

Pure London, the largest festival of fashion in London and leading destination for fashion inspiration and buying opened it’s doors yesterday and today to a surge of visitors including John Lewis, Selfridges, Victoria Beckham, and Asos keen to discover new…

Maya Jama and Hilary Alexander OBE to spotlight Diversity and the Future of Fashion Design at Pure London

Pure London, the largest festival of fashion in London taking place on 22nd – 24th July, is delighted to announce that Maya Jama and Hilary Alexander are joining its comprehensive and inspiring content programme as keynote speakers. Influential TV, radio…

Pure London – A sparkling First Day

PURE LONDON SPARKLES WITH CREATIVITY AND INSPIRATION WGSN PRESENTS AW18/19 WOMENSWEAR TRENDS #PureLondon “Busy” and “inspirational” were a couple of the adjectives used by buyers and visitors to describe Pure London during a successful first day. The UK’s only fashion…