Pure London Redesigns Fashion’s Future and Backs Gen Z With Spirit Re-brand

Pure London, the largest festival of fashion in London and leading destination for fashion inspiration and buying opened it’s doors yesterday and today to a surge of visitors including John Lewis, Selfridges, Victoria Beckham, and Asos keen to discover new…

LA Stylist Chloe Bartoli Launches 90s Inspired Collection with Rocket Dog Footwear

‘RD x California Girls’ Collection is designed to extend the Rocket Dog brand and ethos of Forever-California-Cool, with an influential millennial twist. The collection debuts with a collaboration with notable celebrity fashion stylist Chloe Bartoli (Shay Mitchell, Jared Leto, Chanel…

OXFORD STREET SETS ITS SIGHT ON BECOMING THE UK’S MOST GEN-Z-FRIENDLY SHOPPING DISTRICT

21 August 2017: This summer, retailers along Oxford Street, the UK’s favourite High Street, are shifting their focus from millennials, to Generation Z. The move is part of a wider ambition for the prestigious street to become the most Gen-Z-friendly…