Source Fashion Moves to January and Appoints Trend Suite as Inaugural Trend Partner Stepping into the new year with an earlier calendar slot, Source Fashion, Europe’s leading sourcing exhibition and the UK gateway for responsible, audited garment manufacturers, will take place at Olympia London from 13–15 January 2026.
The earlier date firmly places Source Fashion at the start of the fashion sourcing calendar, and unites global manufacturers and suppliers with retailers, brands and wholesalers across every product category. In a first for the event, Source Fashion has partnered with Trend Suite as its official fashion trend authority, delivering fresh insights and directional guidance to energise buying, sourcing and product teams.
Source Fashion is a global platform with exhibitors from over 25 countries including manufacturing power houses China, India, Sri Lanka, Bangladesh, Portugal and Turkey as well as a growing focus on the UK and emerging African markets. Bringing the show forward to 13–15 January gives buying, sourcing and product teams a timely springboard at the very start of the year, aligning discovery, supplier meetings and range planning when decisions matter most. Exhibitors benefit from earlier conversations with qualified buyers, retailers, brands, wholesalers and corporates seeking responsibly sourced materials, white‑label solutions and full‑service manufacturing, while visitors gain a concentrated view of global capability under one roof at Olympia London.
For the first time, Source Fashion also welcomes an official fashion trend partner in Trend Suite, founded by trend forecaster and designer Tiffany Hill. Already influential in shaping Source Fashion’s catwalk direction in past seasons, Tiffany now brings her expertise fully into the show, curating insight around emerging subcultures and creative signals that influence fashion’s future. Trend Suite will collaborate on the headline trend theme for January 2026, soon to be revealed, and join the content programme with insight‑led sessions designed to inspire and inform across categories.
Tiffany Hill, Founder of Trend Suite, commented, “Trend Suite is proud to announce its collaboration with Source Fashion, the UK’s leading international sourcing show, for the 2026 edition. By partnering with Trend Suite, the show will spotlight the power of data-driven trend forecasting in shaping collections that are not only creatively inspiring but also commercially successful. This collaboration will provide visitors with exclusive insights into the key directions set to define the 2026–27 seasons, empowering brands and buyers to make smarter, more sustainable choices.
Together, Trend Suite and Source Fashion aim to bridge the gap between future-focused creativity and market-ready solutions. At the upcoming show, Trend Suite will deliver curated content that highlights evolving consumer mindsets, material innovations, and the cultural shifts influencing design. By joining forces, both partners are committed to equipping the fashion industry with the foresight and tools it needs to thrive in a rapidly changing global landscape.”
Source Fashion July 2025 saw record visitor numbers and a 51% year-on-year increase in total footfall, its biggest increase to date with buyers, sourcing managers, product developers, technologists, and designers from some of retail’s biggest names, brands and retailers including LVMH, Harrods, Burberry, Victoria Beckham, Temperley, Bella Freud, Lyle & Scott, French Connection, John Lewis, AllSaints, ASOS, Joseph, Marks & Spencer, Next, New Look, Primark, River Island, Mango, Joules, JoJo Maman Bébé, Sosander, Gigi & Olive, Lucy & Yak, Yumi International, Damson Madder, Godske, Jaded London, Tottenham Hotspur and Jermyn Street Design and many more, attending.
Exhibitors and visitors alike praised the show’s ability to create meaningful connections and deliver genuine business opportunities. Mehtap Tasdemir, Marketing Director at Giteks said, “We’ve experienced this show four times and have seen how Source Fashion connects us with the right brands, quality buyers, and genuine business opportunities. This edition was more productive compared to the previous one, and that’s why we keep coming back, ready to turn these connections into business.”
Luis Oliveira, CEO at Wonder Raw added, “The UK is a great market with emerging brands, artists, and designers who care about ethical production. Trade shows like this offer a valuable connection with our target audience, and we’ve had a really positive experience.”
From a visitor perspective, Stuart Trevor, Founder of AllSaints commented: “Source Fashion is great – it’s encouraging buyers to find garment manufacturers that are closer to home and buy from sustainable brands. It gives us the chance to find garments that are well made. The biggest problem we face in the industry is that the world can no longer sustain fast fashion, we need to find ways to move away from it.”
Suzanne Ellingham, Event Director at Source Fashion said, “What makes Source Fashion so powerful is the quality of conversations happening on the show floor. From emerging brands looking for ethical partners to global retailers sourcing at scale, the feedback from exhibitors and visitors shows that this is where meaningful, lasting business starts. Our role is to connect people and create the environment for better, more responsible fashion, and that’s exactly what we’ll continue to deliver this January. With the addition of Trend Suite as our first official fashion trend partner, we’re also able to give buyers and suppliers a clearer view of the creative signals shaping the future of fashion, adding another layer of inspiration and insight to the show.”
Connecting people to do better business, registration for Source Fashion 13th-15th January, Olympia London will open soon, register your interest here.