Many of us dream of setting up our own fashion line, and for some, dreams can become a reality with the right combination of hard work, perseverance and luck.
If you’re dreaming of becoming the next big British fashion designer, take a look at our top tips for starting a clothing line in London.
1. Build an Online Presence
The fashion industry online is booming more than ever, so ensuring that your clothing line has a booming online presence is the secret to your success.
While it’s important to ensure you have a solid website and social media presence, it’s also equally important to invest in high quality advertising services to expand your customer reach.
Investing in PPC advertising in London by Maratopia is a great way to keep your clothing line’s website ranking above your competitors, and get you the exposure you need to secure a healthy profit margin.
Don’t forget to invest heavily in social media marketing – with the help of sponsored influencers wearing your clothes, you can generate many new followers and interactions almost overnight.
2. Explore Your Sales Platforms
Each clothing line has its own niche place in the market. Some like Pretty Little Thing thrive on internet sales, whereas others like New Look thrive on the high street.
As a small start up, you may be able to secure a concession stand within a larger high street organisation like Next or Marks and Spencer, or you could even feature on a larger company’s website in exchange for a small amount of commission per sale.
Experiment with different areas of the market to find where your line is best suited, and contact companies to seal a deal.
3. Think About Your Branding and Design
Branding is incredibly important for your clothing line to be able to establish a relationship with customers. To make your line as memorable as possible, you will need to design a logo that will remain in your customers’ minds for as long as possible.
For maximum impact, ensure to keep your logo simple and well-designed. You can use a graphic designer to help you find the right look for your company, but if you’re on a tight budget, apps like Canva can offer ready made templates for inspiration.
4. Market Research
If you’re looking to identify the niche in the market where your clothing line will fit most successfully, conducting market research can show you where your business will be most successful.
Research will also help you to identify your target audience and the details of their demographic. For example, age, gender and location. Using tools like Google Analytics can help you to correlate this information to keep you informed about your customer base.
Do you have any tips for starting a clothing line in London? Share your thoughts in the comments below!