Key bob shapes every hairdresser should know!

It may be more than 100 years old, but the bob is as popular now as it was in the 1920s. But do you know your inverted bob from your pageboy? Akin Konizi, international creative director of HOB Academy, looks…

HOB Academy Creative Team Get Look from the Wella Trend Vision UK Final

“Wearable geometry was my goal with these haircuts.” Akin Konizi, international creative director, HOB Academy Look 1 Divide the back from the front at the back of the ear, then split the back in half from the top to the…

The power of the fringe by Akin Konizi

A fringe can make or break a haircut – and when celebrities want a new look it’s the first thing they change. Sienna Miller, Emma Watson and Jennifer Lawrence have all updated their styles with a simple fringe. “It’s important…

Warren Boodaghians Returns to HOB Salons

World-renowned colourist, Warren Boodaghians, has returned to HOB Salons as Head of Technical. In his new role, Warren will join the multi-award-winning HOB Creative Team, dividing his time between the HOB Salons and HOB Academy brands. Warren will lead all…