The partnership will see GFF become TikTok’s official merchandise partner across Europe, with products designed and created by fashion graduates
London 12 June: TikTok and Graduate Fashion Foundation are today announcing a new partnership that will provide a platform to final year fashion students to showcase their talent as they embark on their careers in fashion. The partnership will task fashion students with designing TikTok’s first-ever range of merchandise that is fashionable, ethical and distinctly TikTok, with all entries set to be judged by an expert panel of judges including Graduate Fashion Foundation Ambassador Henry Holland, Director of Fashion Enter Caroline Ash and TikTok’s Cassandra Russell, Fashion and Retail Brand Partnerships for EU.
TikTok and Graduate Fashion Foundation have created the partnership in a bid to help fashion students whose prospects have been adversely affected by COVID-19. The pandemic has cast a shadow of uncertainty over fashion careers that have been years in the making, particularly those in graduating year groups, with fashion students heavily affected by the lack of access to studio space, high-specification equipment, technical services, as well as cancellations of year-end press shows and closures of graduate showrooms.