After a major global survey spanning over 100 countries, with thousands of votes submitted via worldsfavouritecolour.com, the world’s favourite colour has been chosen!
As well as a custom tokyobike* the colour will be applied to a range of products from iconic British brands including Anglepoise lamps, Bompas and Parr, Sunspel, Cambridge Satchel Company, H Furniture, Richard Brendon and Plain Pins along with a selection of stationery products from G.F Smith
The big reveal took place on Humber Street in Hull last week where G.F Smith launched the World’s Favourite Colour Pop-up Shop. It coincides with G.F Smith’s exhibition ‘Paper City’, a series of paper installations by eight leading creatives that will be on show in the Fruit Market, as part of Hull UK City of Culture 2017.
The exhibition runs 29 June – 9 July, before moving, along with a number of the installations, to G.F Smith’s Show Space in London from 12th July.
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About tokyobike
tokyobike is a small, independent bicycle company founded in 2002 in the quiet Tokyo suburb of Yanaka. The name was derived from the design of the bikes. In the same way the mountain bike was designed for the mountains so tokyobike was designed for Tokyo.
Smaller 650mm wheels and slim, compact, steel frames make the bikes easy to handle and light to ride. Based on the concept of ‘Tokyo Slow’, tokyobike believe it’s as much about the journey as the destination.
tokyobike stores can be found in an increasing number of cultural cities around the world and the company regularly collaborates with brands that share a similar outlook.
London stores: 87 – 89 Tabernacle Street, Shoreditch, London EC2A 4BA 14 Eastcastle Street, Fitzrovia, London W1T 3AX |
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FOR FURTHER INFORMATION ON TOKYO BIKE INCLUDING PRESS, WHOLESALE AND SPECIAL PROJECT ENQUIRIES CONTACT THE GOODS AGENCY, LONDON |