Tom of Finland celebrates its 100th birthday by collaborating with Lazoschmidl and Paddle8, on an iconic action-man collection.
Paddle8, the leading cultural e-commerce platform, announces an exclusive online storefront in collaboration with Swedish-German fashion designers LAZOSCHMIDL. A Hunk’s New Clothes: LAZOSCHMIDL x TOM OF FINLAND will be live for two weeks and feature vintage Tom of Finland action figures dressed in archive LAZOSHMIDL looks. Developed in honor of Tom of Finland’s 100th birthday year, the collection will launch worldwide on January 30th exclusively on Paddle8, coinciding with last LAZOSCHMDIL’s A/W 2020 runway presentation in Paris during Men’s Fashion Week.
25 years after its first release, the vintage leather-clad Tom of Finland action figure gets a makeover in seven runway looks by LAZOSCHMIDL. Celebrated for their norm-breaking and uncompromising designs, LAZOSCHMIDL revisited their archives and recreated looks that charge the action figure’s hyper-masculinity with flamboyance and a new male sensitivity.