London, UK – 8 June 2026 – TONI&GUY Global Group today announces a significant change in ownership structure and leadership control.
TONI&GUY, the internationally recognised professional hairdressing brand founded in 1963, is now under the majority ownership and full voting control of Sacha Mascolo-Tarbuck at both Board and shareholder level.
LABEL.M, the professional haircare brand co-founded by Sacha Mascolo-Tarbuck and her father Toni Mascolo, is now wholly owned and fully controlled by Sacha Mascolo-Tarbuck.
Together, these changes establish a unified leadership structure across both businesses, providing clarity of direction and a strengthened platform for long-term global growth.
Founded in London by brothers Toni and Guy Mascolo, later joined by Anthony and Bruno Mascolo, TONI&GUY has evolved from a single salon into one of the most influential names in global hairdressing. Built on a foundation of creativity, education and entrepreneurial spirit, the Mascolo family played a defining role in shaping the professional hair industry. Under Toni Mascolo’s leadership, the business pioneered and expanded the franchise model that enabled TONI&GUY to grow into a worldwide network of salons, academies and partnerships, creating opportunities for thousands of hairdressers globally.
“This is both a deeply personal and incredibly exciting moment,” said Sacha Mascolo-Tarbuck. “We are honouring everything that has made TONI&GUY what it is today, while setting a clear course for the future.”
“With over 35 years’ experience across every part of the business, I feel both a deep responsibility and a great privilege in leading its future. As majority shareholder of TONI&GUY Global Group and owner of LABEL.M, I have a clear vision: to build on our heritage while evolving into a more connected, innovative and digitally integrated global business.”
“This isn’t simply the next chapter – it’s the new book. We are building on an extraordinary foundation to create a more integrated, agile and future-ready organisation, one that continues to lead the industry globally.”
As the Group moves forward under this unified leadership, Sacha Mascolo-Tarbuck has set out a clear strategic vision: To grow the global professional hair space, building on the most influential hair and product brands, through creativity and excellence in education, unified within a digital space, delivering long-term profitable financial growth through elevated salons and supported by a high-performance culture, while leaning on our legacy to empower future generations.
Further announcements on strategic initiatives and investment priorities will be made in the coming months.